Assignment selling
When you ask to meet with a rep from River Pools and Spas to discuss possibly putting in a pool in your backyard, they assign you some homework first. You have to read a 50-page book and some other material.
assignment selling, sales techniques information age
If you don't read it, they cancel the appointment.
While it cut down on the number of calls, it greatly improved the quality of the visits. They made less presentations, and their closing rate boomed.
Do you do this in your niche? Do your competitors?
assignment selling, sales techniques information age
If you don't read it, they cancel the appointment.
While it cut down on the number of calls, it greatly improved the quality of the visits. They made less presentations, and their closing rate boomed.
Do you do this in your niche? Do your competitors?
“Do not seek to follow in the footsteps of the wise; seek what they sought.†- Matsuo Basho