Cold Emailling Secrets

Hey Matthew,

What kind of companies are using SMS messaging these days do you find? I haven't worked on anything SMS-related so I am curious to see what is going on with the strategy these days, where and how it is being used etc.

Just curious who your target market would be for a service like that. Seems like a lot of enterprise-level packaged phone/sms/tracking solutions are available out there too.

Matthew, this is a proven winner in my company...
just changed it to your service.

Subject: right person?

Hi [name],

Who should I be speaking with there about getting you people
a better deal on your SMS service please?

[sign off]

We keep it to one sentence and we say better deal
even though we may not, but we won't know until we talk.

It gets a higher response rate than what you've mentioned.

Best,
Ewen

Try highlighting your credentials, credibility, authority, and value a bit more. Your message comes off as pretty easy to dismiss. You give no real reason why the gatekeeper should bother giving you the relevant contact info.

Hey matthew nice email template i shall start using this, thanks.

Regards

For fun, I'm testing both versions in small doses. So far Ewen's is the only one that got a response. A negative response, but I see that as a positive:

"I’m the guy, but we have no need for your assistance at this time."

I'll keep you updated.

Matt,

Good post, and GREAT band under your name... was just listening to them this morning.

For what it's worth... here's an email template that used to work VERY well for my in the past, anytime I had to drum up some leads.

I no longer use it, since I'm mostly managing my writers at my ad agency... so anyone who wants to tweak it to their needs, feel free.

This would get 3 responses for every 10 emails sent, and is directly responsible for well over $100,000 in fees in 2009 or so, the last time I used it.

Subject: your Clickbank ebook

Hey ________,

I noticed your program in the Clickbank marketplace.

Like you... I also have a business on Clickbank.

Actually... I used to.

I recently sold it to one of my competitors for a VERY large
amount of money.

These days, I help fellow Clickbank business
owners increase their sales and profits.

That's why I'm contacting you.

I'd like to help you sell more of your product... so you
make more money.

What's in it for me?

Well, when there comes a time you're looking for copywriting help,
you'll think of me.

I welcome anyone to Google me to find out that I'm for real.

When I was actively promoting on Clickbank, each of my 10 ebooks
made six figures a year before I sold my business.

In fact, just one of my fitness ebooks sold over $2.2 million dollars.

And I've helped my clients sell over $18.5 million dollars' worth of their
programs.

I only mention this because I want you to feel comfortable following my advice.

Now, I've been studying your site __________ and I have some ideas to share
with you that could immediately increase your conversion rate and profits.

On my site, _________ I'm offering a free copy critique.

I'll look at your site in depth and send you over some steps you can use to
immediately increase your sales and cash flow.

There's no charge or obligation and I can usually get it done in 48 hours or less.

I can also do your critique over the phone, together as I go through your site.

You can call me XXXXXXXX.

We'll go over your business and talk about some things you can do to get more
sales and profits coming in.

Again, this is a free critique, no strings attached.

So go ahead and visit ___________ for your free critique

Sincerely,

Shawn Lebrun
----------------------------

Of course, for those who responded... I actually did take
a look at their site and give them a few things they could
do ASAP to improve conversions.

In other words, I proved my expertise to them.

And then I would close for the sale... sending a proposal
and follow up.

Out of the 2 years or so that I used this off and on,
never once did I get someone email back and complain.

MOST were super happy that I was willing to help.

And again, it was responsible for six figures in fees,
simply by email and follow up.

So, just figured I'd throw this out there, since it had a little
to do with the thread.

Good job, Matt.

The next step in the process is to qualify the lead a little bit.

If they don't reply then I don't flag them for a follow up.

'Hi John,

Thanks for your email.

Would you be available for a brief telephone discussion sometime this week to see if it makes sense for us to talk further?'

If it's a good lead they usually reply back with some questions or what they're using now.

Only follow up on the responsive prospects, not the people that just want to send emails back and forth.

Matthew.

Try something like this:

[no "hi" skip it, wasted space]

Ever thought about how using mobile phones to market your business works?

Then let's talk.

Call me on my cell at 222-2222.

----
this goes right to their pain point (marketing on mobile). it's a question they can answer in their mind right away. (yes or no) it draws them in if they answer in their mind "yes" (let's talk) and it feels personal (on my cell)
it's quick. as short as an sms message. people skim through emails fast

BUT the SUBJECT line is most important...
even more important.

it has to get them to see your email.

something dry and salesy will not be looked at

make it intriguing like

"You may not have asked this question..."

"Have you got an answer to this yet..."

It takes thought. I would definitely improve your short letter by making it less about you and more about their issue.

Good luck.

love to hear more from your efforts.

Eugene

I'd add a caveat' don't use cold emailing with a web based email marketing program like Mailchimp. In all likelihood, your account will be suspended or worse terminated completely.

Matthew,

I'd say maybe even try targeting-down your message even more. As you mentioned in your second post/reply, you also offer "appointment reminders" as SMS service --- this has an even more targeted niche(s) that each have their own pain points.

For ex: you may want to contact medical/dental providers or other businesses that set appointments and rely on those clients to show up.

'Hi,

I am wondering who is the best person to speak with in your organisation regarding sending SMS messages to your customers. I am curious to see if we can reduce the numbers of no-shows and last-minute cancellations to your scheduled appointments.

Thanks for your time..'