Is this a "New" BILLION Dollar Market to Cash in on?
Hey guys, I totally never thought about posting this BUT... When I was an under-grad student at University of Oregon up here in Eugene a number of years ago, my room mate and I noticed that as the first nice days of spring approached, throngs of kids in the university neighbor hoods would have "day parties" in their front yards.
These parties mainly consisted of loud music and "beer pong" games.
(Beer pong, for those unaware, is a popular drinking game amongst college kids using red solo cups and ping pong balls.)
Anyway, my room mate and I got the idea to buy hundreds of solo cups and ping pong balls and put together "beer pong" kits.
We then rode around and sold these kits to our peers and in the end, made $675 profit on the first day. Now because we ourselves were kids, we never did it again. Instead we split our profits and joined in the parties, lol.
This is a story I forgot about until I read THIS.....
College students come from China -- with cash | Local News | The Register-Guard | Eugene, Oregon
TAKE-AWAY: Students DO have cash to burn. Though the article is centered around the international student populous, this holds true for domestic students as well - many of whom have expendable cash from their upper middle class to wealthy parents
I know here in Eugene, I see it first hand. Nice cars, expensive clothes, girls at the mall with bags of new shoes, kids with flat screen TVs, and all the latest gadgets.
My good friend, a manager at Guitar Center confirms that college kids with daddy"s AMEX card purchase hundreds of thousands of dollars (collectively) each year on guitars (most of whom will likely never play long term as evidenced by deals to be had at used gear shops) with which to explore their musical talent
My buddy Adam, a sales manager at our local Apple Store says the same of the crates of $2,500.00 Mac Books, iPhones and iPads he sells annually. In fact, our Apple Store enjoys a number 1 rating in sales for its district.
It is NO DOUBT that the college student economy and market is alive and well.
THE QUESTION. OF THE DAY IS: How can we, as marketers, find high end affiliate programs with which to get in front of and CAPITALIZE ON this crowd of new spenders?
THE ANSWER IS: Countless ways. Put on your thinking caps.
These parties mainly consisted of loud music and "beer pong" games.
(Beer pong, for those unaware, is a popular drinking game amongst college kids using red solo cups and ping pong balls.)
Anyway, my room mate and I got the idea to buy hundreds of solo cups and ping pong balls and put together "beer pong" kits.
We then rode around and sold these kits to our peers and in the end, made $675 profit on the first day. Now because we ourselves were kids, we never did it again. Instead we split our profits and joined in the parties, lol.
This is a story I forgot about until I read THIS.....
College students come from China -- with cash | Local News | The Register-Guard | Eugene, Oregon
TAKE-AWAY: Students DO have cash to burn. Though the article is centered around the international student populous, this holds true for domestic students as well - many of whom have expendable cash from their upper middle class to wealthy parents
I know here in Eugene, I see it first hand. Nice cars, expensive clothes, girls at the mall with bags of new shoes, kids with flat screen TVs, and all the latest gadgets.
My good friend, a manager at Guitar Center confirms that college kids with daddy"s AMEX card purchase hundreds of thousands of dollars (collectively) each year on guitars (most of whom will likely never play long term as evidenced by deals to be had at used gear shops) with which to explore their musical talent
My buddy Adam, a sales manager at our local Apple Store says the same of the crates of $2,500.00 Mac Books, iPhones and iPads he sells annually. In fact, our Apple Store enjoys a number 1 rating in sales for its district.
It is NO DOUBT that the college student economy and market is alive and well.
THE QUESTION. OF THE DAY IS: How can we, as marketers, find high end affiliate programs with which to get in front of and CAPITALIZE ON this crowd of new spenders?
THE ANSWER IS: Countless ways. Put on your thinking caps.
Aphasia: Loss of Language NOT Intelligence.