what to advertise in newspapers to make money?

14 replies
from your experience, what ads in the newspapers are getting the most responses and make the most money?
#advertise #make #money #newspapers
  • Profile picture of the author AmericanMuscleTA
    Probably the ads that have a call-to-action for some kind of free report that target a specific problem.

    The ones that just have the business name, what they do, and phone number probably don't get very much business from their ad.
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    • Profile picture of the author Shane F
      In the same thought as the OP, has anyone every done classified advertising in the back of Entrepreneur, INC or similar magazines? I see the same ads for MMO programs month after month so they must be converting. Thinking about testing a 3 month run to an opt-in page.
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      • Profile picture of the author kieljo
        Shane,

        The thing you need to be aware of is that they'll try to lock you in on a 3 month deal so you can get a discounted rate. The problem is that if the ad is a dud you're locked in for three or so months.

        So seeing a ad month after month doesn't mean it's working. Look in back issues 6 months or greater and see if that ad is still running.
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        • Profile picture of the author Joe Stewart
          Originally Posted by kieljo View Post

          Shane,

          The thing you need to be aware of is that they'll try to lock you in on a 3 month deal so you can get a discounted rate. The problem is that if the ad is a dud you're locked in for three or so months.

          So seeing a ad month after month doesn't mean it's working. Look in back issues 6 months or greater and see if that ad is still running.
          This. ^^^^

          It makes more sense that if it was running 6-12 months ago then they're likely turning a profit.
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    • Profile picture of the author ewenmack
      This has had business owners wanting the same thing
      this story was about.

      It was how a hair salon tripled it's revenue in 90 days.

      Owners of other types of business phoned wanting whatever the advertiser
      did for the hair salon.

      Key point it was like a news story.

      The latest term for it online is called native advertising.

      The original name for this type of advertising which blended into the media was called advertorial.

      Best,
      Ewen
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  • Profile picture of the author misterme
    Originally Posted by actress6 View Post

    from your experience, what ads in the newspapers are getting the most responses and make the most money?
    Isn't that almost like asking, "what tennis racket lobbies back the most tennis balls and wins the most matches?"
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    • Profile picture of the author Claude Whitacre
      Originally Posted by misterme View Post

      Isn't that almost like asking, "what tennis racket lobbies back the most tennis balls and wins the most matches?"
      I was waiting for someone to see that.

      The media is one of the lesser important factors. I was actually going to ask "What brand of baseball will guarantee a home run when I hit it?".

      It's the offer, how well it's matched to the readership, have similar products been sold successfully in the media? Should it be a classified or display ad? What is the headline? Do you use an illustration? Which illustration? Is it one or two step selling?

      That's not even the tip of the iceberg.

      The OP should learn something about advertising before spending money on an ad.
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    • Profile picture of the author savidge4
      Originally Posted by misterme View Post

      Isn't that almost like asking, "what tennis racket lobbies back the most tennis balls and wins the most matches?"
      Well actually your question is easily answered. That would be "Wilson" ha ha

      As far as Newspaper ads. I have come to the conclusion that the bigger the better, and learning WHEN to place the add to reach YOUR target audience. I personally target the 50+ age group. I do half page ads on Saturday. 1/4 page ads every other week the same day the food section is included, and a 1/4 page every other Monday opposite the food section add. So basically 2 ads a week.

      Notice I don't do Sunday's! People are more interested in all the other insertsto worry about local ads!

      Hope that Helps!
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  • Profile picture of the author wentzco
    I'll save everyone some money if you decide to advertise this route. I've used Wolf Enterprises many times for the past 20 years to place my magazine or newspaper ads. The owner, Randy Wolf, is a great guy. You get discount advertising rates in the following magazines/publications

    Business Opportunities Handbook
    Entrepreneur
    Fast Company
    Get Rich At Home
    Home Business Advertiser
    Home Business Connection
    Home Business
    Inc
    Network Marketing Business Journal
    Opportunity World
    Publication Directory (combo of 13 different publications)
    Small Business Opportunities
    Start Your Own Business

    Newspapers
    --------------
    USA Today
    Investors Business Daily
    SCAN (950 weekly, daily and community newspapers)

    link - Wolf Enterprises Ad Placement
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  • Profile picture of the author misterme
    I'll go even further to explain...

    Back in the 80's, for a short while, I ran a small display ad selling a tape I made on incorporating yourself. I ran that in entrepeneur and sales op type magazines. My headline was something like "Pay Less Tax" and I broke even.

    The tape was great, no one asked for their money back. But I didn't know what I was doing. It wasn't until a few years ago I found out that I think around the same time, someone else sold inc yourself type stuff and in similar media, but Ted Nicholas made millions.

    Why the difference?

    I want to say it's because he subscribed to the Wall Street Journal while I didn't.

    But that's not so, it's kind of an inside joke.
    Seriously though...

    It wasn't because of the ad.

    It was because of the business model.

    If you think there's an ad that makes money and you want to emulate that success, all you're really doing is seeing and copying the tip if the iceberg.
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    • Profile picture of the author ronr
      Newspapers can be hard because it's hard to target your audience.

      I've had much better results with magazines, especially trade publications. Classified ads in trade publications cost much less than general audience magazines and you can target your audience.

      For years I ran ads in a few trade publications in a specific industry that I sold a course for $400-700. Before the internet I would put phone number so they could listen to a free recorded message. Later I directed them to my website. It was very profitable.

      It's tough doing with an inexpensve product unless you use it as a lead magnet to get them in your funnel to sell more expensive products or services.

      Ron
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      • Profile picture of the author ewenmack
        Originally Posted by ronr View Post

        Newspapers can be hard because it's hard to target your audience.
        I've only ran newspaper ads in the classified columns
        and made them pay.

        It was for weight loss products in the late 80's
        and lawn care in the 2,000's.

        It was those weight loss ads which allowed me to quit my day job
        as a livestock manager.

        The lawn care classified ads were the only advertising I did
        which allowed me to build and sell multiple lawnmowing businesses.

        Today I wouldn't expect the same ads for weight loss would work
        because the market always moves.

        You are right about the targeting aspect.

        Best,
        Ewen
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    • Profile picture of the author Claude Whitacre
      Originally Posted by misterme View Post


      It wasn't because of the ad.

      It was because of the business model.

      If you think there's an ad that makes money and you want to emulate that success, all you're really doing is seeing and copying the tip if the iceberg.
      Yup. I would love to have all my ads just break even. Money is made on the 2nd 3rd, 4th upsell...the subsequent sales...not the first one. You know that offer, 5 DVDs for a dollar? They lose lots of money on the sale...but they make it back in upsells, and later sales.

      So if you have one offer, that you are trying to sell by newspaper, the odds are that you will lose money. The question is; "How do I make money after I lose money on the first sale?"

      That being said, I used to sell Alpine air purifiers by classified ads in newspapers. I had a second ad, in the same paper, where I bought them.

      I bought them for $75 each (if like new) and sold them for $350. I did it for a couple of years (until demand slowed) and made several hundred thousand dollars. I have a couple of friends that live like kings, just buying liquidations and selling them in classified ads in newspapers and on E-bay. Buying 1,000 and selling them one at a time. I did it with vacuum cleaners for a couple of years, and got tired of it.
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  • Profile picture of the author sbishop
    I have mentioned before that A friend of mine builds custom made kitchen cabinets. He has 1 classified ad in the local newspaper that cost him $110 per month. I have been working with him for 2 months and I am still amazed that he keeps getting calls and sells most of them.

    It is not perfect he has gone for over a month without a single call(christmas time) and then he has had more business than he could handle. I placed the same ad in the local thrifty nickel(weekly calssified paper) for $75 for 2 months and sold 1 project so far.

    now if I could just get some internet leads comming in!
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