what to advertise in newspapers to make money?

In the same thought as the OP, has anyone every done classified advertising in the back of Entrepreneur, INC or similar magazines? I see the same ads for MMO programs month after month so they must be converting. Thinking about testing a 3 month run to an opt-in page.

This has had business owners wanting the same thing
this story was about.

It was how a hair salon tripled it's revenue in 90 days.

Owners of other types of business phoned wanting whatever the advertiser
did for the hair salon.

Key point it was like a news story.

The latest term for it online is called native advertising.

The original name for this type of advertising which blended into the media was called advertorial.

Best,
Ewen

I was waiting for someone to see that.

The media is one of the lesser important factors. I was actually going to ask "What brand of baseball will guarantee a home run when I hit it?".

It's the offer, how well it's matched to the readership, have similar products been sold successfully in the media? Should it be a classified or display ad? What is the headline? Do you use an illustration? Which illustration? Is it one or two step selling?

That's not even the tip of the iceberg.

The OP should learn something about advertising before spending money on an ad.

Well actually your question is easily answered. That would be "Wilson" ha ha

As far as Newspaper ads. I have come to the conclusion that the bigger the better, and learning WHEN to place the add to reach YOUR target audience. I personally target the 50+ age group. I do half page ads on Saturday. 1/4 page ads every other week the same day the food section is included, and a 1/4 page every other Monday opposite the food section add. So basically 2 ads a week.

Notice I don't do Sunday's! People are more interested in all the other insertsto worry about local ads!

Hope that Helps!

Newspapers can be hard because it's hard to target your audience.

I've had much better results with magazines, especially trade publications. Classified ads in trade publications cost much less than general audience magazines and you can target your audience.

For years I ran ads in a few trade publications in a specific industry that I sold a course for $400-700. Before the internet I would put phone number so they could listen to a free recorded message. Later I directed them to my website. It was very profitable.

It's tough doing with an inexpensve product unless you use it as a lead magnet to get them in your funnel to sell more expensive products or services.

Ron

Yup. I would love to have all my ads just break even. Money is made on the 2nd 3rd, 4th upsell...the subsequent sales...not the first one. You know that offer, 5 DVDs for a dollar? They lose lots of money on the sale...but they make it back in upsells, and later sales.

So if you have one offer, that you are trying to sell by newspaper, the odds are that you will lose money. The question is; "How do I make money after I lose money on the first sale?"

That being said, I used to sell Alpine air purifiers by classified ads in newspapers. I had a second ad, in the same paper, where I bought them.

I bought them for $75 each (if like new) and sold them for $350. I did it for a couple of years (until demand slowed) and made several hundred thousand dollars. I have a couple of friends that live like kings, just buying liquidations and selling them in classified ads in newspapers and on E-bay. Buying 1,000 and selling them one at a time. I did it with vacuum cleaners for a couple of years, and got tired of it.