"You can lead a consultant to water, but..."

4 replies

Some consultants or offline marketers are so stubborn.

I try to share pearls with them, but they prefer glass marbles.

Oh well, you can lead them to water, but...

Now, here's what I wanted to share with you today:

With rare exception, try to buy results instead of simply buying more training programs.

Now, this one was a huge shift for me mentally.

Let me explain.

Which option do you think has the greatest potential to get you a client by Friday of this week?:

Option 1: Buying a $1,000 training program that is 40 hours of training by a well-known Facebook ads expert.


Option 2: Hiring a vetted Facebook ad expert from the "Warriors for Hire" section or odesk to setup your campaigns, review your irresistible offer, build your custom audiences for you, create 10-20 ads and setup your landing page - all for $500 and then running ads with the remaining $500?

Which one would give you the best shot at getting paying clients by Friday of this week?

No brainer, right?

Now imagine if you had consistently chosen to buy results for the past twelve months instead of just buying training programs.

How different do you think your consulting business would be by now?

Food for thought or a success principle that will launch you to your next level?

Your choice.

See you at the top,


P.S. Notice that I did not say never invest in training programs. That's crazy talk. I'm just saying that I've actually had much quicker success when I've focused more on paying to get results than I have when I've bought course after course that teaches me how to do the thing I can just hire a expert to do quickly and effectively.
#marketing consultant #offline marketing #offline plr
  • Profile picture of the author Biz Max
    We all know what happens to training programs :rolleyes:

    I have a few that were close to $1000 I never got through. I agree with
    what you say my friend. We can't be a pro at everything, nor should we be.
    Small Business Marketing & Branding Specialist
    {{ DiscussionBoard.errors[9004119].message }}
  • Profile picture of the author AmericanMuscleTA
    Very true!! I used to buy stuff all of the time and never use it.

    Now I pick at least one thing I learn (from newsletters, books, training kits, etc.) and implement.

    David Hunter | Duke of Marketing

    {{ DiscussionBoard.errors[9004295].message }}
  • Profile picture of the author SergioFelix
    Very interesting point of view Chris, "letting go" by delegating is always a wise decision.

    I'm one of those control freaks who wants to do everything himself but you know how the saying goes... money loves speed!

    And just like WhiteRhino said, we can't be a pro at everything anyway.
    My Zero To Hero Marketing Blog
    {{ DiscussionBoard.errors[9011901].message }}
  • Profile picture of the author DaniMc
    A great post.

    When deciding what to do next to grow a business, you are essentially evaluating opportunity costs. The two opportunities are mutually exclusive, so you would always want to chose the option with the lowest opportunity cost.

    The information you buy might make you a ton of money in the long run, but the farther out an investment pays you back, the greater the risk that you will not realize any profit.

    I had never looked at it this way before. Information is valuable, but not as valuable as learning through direct experimentation. The conclusion is stunningly obvious, but I have never seen it presented like this.
    Be kind, for everyone you meet is fighting a hard battle.
    {{ DiscussionBoard.errors[9024564].message }}

Trending Topics