"You can lead a consultant to water, but..."
Some consultants or offline marketers are so stubborn.
I try to share pearls with them, but they prefer glass marbles.
Oh well, you can lead them to water, but...
Now, here's what I wanted to share with you today:
With rare exception, try to buy results instead of simply buying more training programs.
Now, this one was a huge shift for me mentally.
Let me explain.
Which option do you think has the greatest potential to get you a client by Friday of this week?:
Option 1: Buying a $1,000 training program that is 40 hours of training by a well-known Facebook ads expert.
Or...
Option 2: Hiring a vetted Facebook ad expert from the "Warriors for Hire" section or odesk to setup your campaigns, review your irresistible offer, build your custom audiences for you, create 10-20 ads and setup your landing page - all for $500 and then running ads with the remaining $500?
Which one would give you the best shot at getting paying clients by Friday of this week?
No brainer, right?
Now imagine if you had consistently chosen to buy results for the past twelve months instead of just buying training programs.
How different do you think your consulting business would be by now?
Food for thought or a success principle that will launch you to your next level?
Your choice.
See you at the top,
Chris
P.S. Notice that I did not say never invest in training programs. That's crazy talk. I'm just saying that I've actually had much quicker success when I've focused more on paying to get results than I have when I've bought course after course that teaches me how to do the thing I can just hire a expert to do quickly and effectively.
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David Hunter | Duke of Marketing
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