Offline or Online marketing, which is the best ?

by Somrat
34 replies
Hello we know about offline marketing and online marketing. But in this situation which is the best marketing strategy ? I see that offline marketing follows the traditional way. I just want to launch a business soon. But I am in a confuse that which is the best marketing way now and why this is better than another?
#marketing #offline #online
  • Profile picture of the author JCorp
    Offline or online... it really depends... but if you're new to entrepreneurship and you'd like to set up a business that is mobile and can be done anywhere with internet connection, then start online.

    I personally started offline and did great... I loved it. I then branched out into the online space and loved it as well... I figured out that I didn't necessarily love the businesses that I was getting into, but I loved the journey of entrepreneurship... the thrill of getting deals and creating stuff.

    So for you... start where you think is best. You're going to get a lot of different opinions on this... that's great, but ultimately, it's going to be you following your heart.
    {{ DiscussionBoard.errors[9017927].message }}
  • Profile picture of the author abhish
    In my point of view this solely depends upon you but before starting anything you need to know about that i mean whether online or offline you can do well with sound knowledge and right plan. Still I would go for online marketing because today most of the people are addicted to internet and prefer this medium to search and share. Aslo it is easy to connect to masses virtually.
    {{ DiscussionBoard.errors[9018018].message }}
  • Profile picture of the author joseph102
    Both are best.. success depend on your stretegy...
    {{ DiscussionBoard.errors[9018038].message }}
  • Profile picture of the author jjjust007
    It really depends on your personality. OD you like talking to people? Can you ask for the deal? Are you comfortable asking for an up sell once you have your client on the first page? How long are you willing to work before you start making money?

    In my opinion you can make money faster offering offline services. Started over in July of 2013 by October I had 5 figure a month residuals coming in from clients.

    If you can wait for a while and you know how to build awesome squeeze pages and websites, then you could try online too. Online may take a while longer to start making big money, but you can build an email list as you go, and then resell affiliate products to your list. I am told it's like having a built in pay check. Every time you send out a product you make money. I hope that helps!
    {{ DiscussionBoard.errors[9022593].message }}
  • Profile picture of the author AmericanMuscleTA
    Use offline marketing to drive people to your website, squeeze page, videos, etc.
    Signature

    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
    www.BibleAndFriendsYouTube.com

    {{ DiscussionBoard.errors[9022641].message }}
    • Profile picture of the author awesummer
      Originally Posted by AmericanMuscleTA View Post

      Use offline marketing to drive people to your website, squeeze page, videos, etc.
      For me, it's the other way around. Because I work online, I am more into online marketing. I focus more on that and then work on offline marketing next.
      {{ DiscussionBoard.errors[9022682].message }}
      • Profile picture of the author AmericanMuscleTA
        Originally Posted by awesummer View Post

        For me, it's the other way around. Because I work online, I am more into online marketing. I focus more on that and then work on offline marketing next.
        The great thing about offline/online marketing is it works both ways!
        Signature

        David Hunter | Duke of Marketing
        www.DukeOfMarketing.com
        www.BibleAndFriendsYouTube.com

        {{ DiscussionBoard.errors[9023540].message }}
  • Profile picture of the author st0nec0ld
    It is all about marketing strategy, but if you can do online and offline marketing at the same time then it'll be more effective. It is like you're reaching out for more possibilities for your business.
    Signature

    12BET | Live Casino Malaysia

    {{ DiscussionBoard.errors[9022717].message }}
    • Profile picture of the author raftercleats
      Originally Posted by st0nec0ld View Post

      It is all about marketing strategy, but if you can do online and offline marketing at the same time then it'll be more effective. It is like you're reaching out for more possibilities for your business.
      I agree, it really is all about marketing strategy. why not do both so it will be more effective.
      {{ DiscussionBoard.errors[9035868].message }}
  • Profile picture of the author abnerhawkins
    First of all I would like to say congrats for your newly launched business. According to me you should do marketing both the ways. Start from offline which would be fully concentrated to your local business audience because they might not aware of internet. After that you may go for online marketing which is targeted for local as well as international clients.
    Signature

    A good programmer is someone who always looks both ways before crossing a one-way street. ~Doug Linder

    {{ DiscussionBoard.errors[9023321].message }}
  • Profile picture of the author mark healy
    there is no right or wrong answer both are good, depends on cost and flexibility in your marketing to try new methods to see what works for you.
    Signature

    Build a Real Online Business from scratch today!
    Get Your FREE Webinar Training Here

    {{ DiscussionBoard.errors[9023366].message }}
  • Profile picture of the author CelestineGrayson
    Yes both marketing are important but if offline SEO is perfect then you just need little effort in online but as i said both are important marketing...
    {{ DiscussionBoard.errors[9023374].message }}
  • Profile picture of the author tomit
    You can market most services/merchandise both offline and online, that's not a big secret. But have you had any experience working in maybe a retail shop or helped a friend to manage his website, or anything along those lines? My point is, where have you had more experience in, offline or online? Start from there. Also you don't have to concentrate solely on either one. You can start by putting 85% of your effort to offline marketing and 15% to online marketing. Or vice versa. After a while you'll get a feel for both worlds and can decide where your main focus should be.
    Do you have any friends or acquaintances who are offline or online marketers? This can also be a big deciding factor because they have already been through the hussle of starting a businesses and can point you to the right direction. Buy them a beer and ask for little advice, people love to talk about their businesses and the challenges they have faced.

    All the best,
    Tomi
    {{ DiscussionBoard.errors[9023489].message }}
  • Profile picture of the author woodrose
    i think online marketing is the best way as nowadays number of internet users are increasing....
    {{ DiscussionBoard.errors[9026048].message }}
  • Profile picture of the author watsonovedades
    Why not combine both'?
    use offline techniques to build your offlines business
    example: radio, TV, newspapers etx..
    Signature
    Whatever your mind can conceive and BELIEVE you can achieve
    Follow me on Twitter - @DineroConPc
    I talk about Affiliate Marketing Methods
    {{ DiscussionBoard.errors[9026797].message }}
  • Profile picture of the author nettechindia
    Offline and online marketing are necessary for the growth of your business.
    {{ DiscussionBoard.errors[9028080].message }}
  • Profile picture of the author objectiveman
    Well according to the man who has the best track record on making future predictions (Ray Kurzweil) he said we will increasingly spend our time in virtual environments (online) and that the physical world will take up less relevance.. i.e. people don't need to travel any more to communicate. There are still opportunities in the offline world but they may become increasingly hybridized such as augmented reality aps overlaying information on real spaces.
    {{ DiscussionBoard.errors[9029970].message }}
  • Profile picture of the author Joe Stewart
    Originally Posted by Somrat View Post

    Hello we know about offline marketing and online marketing. But in this situation which is the best marketing strategy ? I see that offline marketing follows the traditional way. I just want to launch a business soon. But I am in a confuse that which is the best marketing way now and why this is better than another?

    You may want to do a combination of both. That is "if" your goal is to branch out and grow. Ideally you'd want to "be everywhere" in your industry, both online and offline.

    Many offline businesses also build email lists of buyers and prospects, lists of customer phone numbers, have websites (ecommerce sites if they're selling physical products or some services), have Facebook, Twitter and other social media accounts that are at least semi-active, have a blog and so on.

    That being said, if you're a one person operation, I personally believe that it depends on the market you're trying to serve and your personal goals. Some markets require more of your active participation than others. You can outsource most things, but some things are more difficult to have others do.

    My personal plan is to eventually either sell my offline business or close the doors. The reason for that is because of all the costs involved in expanding it to where it will become the money making machine that I'd like it to be. I was in this market before when it was crushed by the great recession. I tend to believe another recession is looming in the near future.

    My online efforts "saved my caboose" last time and I plan to continue rebuilding those, only this time I'll be more secure there as well.

    My advice is to only start a business that's evergreen (something that was around 10-20 years ago and will be around another 20 years or more).

    If you want your freedom you should start focusing all of your efforts toward building an email list in every market you enter. That way you can set-up follow-up messages for several months (or even years) and you can run it mostly hands off. Also, if you have a substantial list of buyers you'll have an asset that you can sell if you ever want to get out of business.

    Another benefit of building lists of prospects and customers online is that you have the entire world as potential customers, not just those in the U.S. or other single country.

    Finally, once you have one thing in place and making money regularly, start outsourcing certain tasks (those that you don't enjoy that can be done for cheap by someone else) and start a second project.

    Your long term goal should be to develop at least a handful of long term income streams that pretty much run on autopilot. That way if the market changes, the economy changes, you have health problems (or worse), etc at least some of your businesses will still continue on. That will give you more long term stability.

    HTH,


    Joe
    Signature

    My New "Share All" Blog Is Coming Soon! Online & Offline Marketing, More!

    http://www.UnCENTSored.com

    {{ DiscussionBoard.errors[9031652].message }}
  • Profile picture of the author amcg
    Originally Posted by Somrat View Post

    Hello we know about offline marketing and online marketing. But in this situation which is the best marketing strategy ? I see that offline marketing follows the traditional way. I just want to launch a business soon. But I am in a confuse that which is the best marketing way now and why this is better than another?
    As others have said, depends on your business. The key word here is "experiment" i.e. see what works best for you. You might be surprised that an offline channel is your most productive, despite the increasing focus (and marketing spend) on digital these days.
    {{ DiscussionBoard.errors[9035452].message }}
    • Profile picture of the author ewenmack
      As more physical goods are bought online,
      there is more wharehousing and couriers needed.

      Walmart and Amazon are 2 examples.

      USPS is now doing Sunday delivery because of Amazon demand.

      Best,
      Ewen
      {{ DiscussionBoard.errors[9035545].message }}
  • Profile picture of the author Albioon
    Online marketing and Off line marketing provides the same aim to promote the products and services and Online Marketing is best as compare to Offline marketing because Online marketing consists of internet by using SEO, SMM, SMO while Offline marketing campaign consist of banners, manual advertising, telemarketing and door to door marketing.
    {{ DiscussionBoard.errors[9054015].message }}
  • Profile picture of the author TrumpiaTim
    It really depends on the business and your target customer. I would say that if your customer is younger and between the ages of 14-26 you're best going with online marketing and targeting them this way.

    If your focus is towards an older demographic than you may want to do more offline marketing.
    Signature

    www.Trumpia.com

    Trumpia: The Most Completed SMS Text Messaging Software & API Solution.
    {{ DiscussionBoard.errors[9054102].message }}
  • Profile picture of the author ErinWalsh
    Let me give you some examples to help you decide.

    I have a friend who started a computer repair/computer networking business. His goal was to get locals come into the shop. He made fliers and put them up in shopping centers with the number at the bottom and tear strips so multiple people could take his number. Then he made a web page with all his services and his hourly rates. Then he bought ad space in the local paper. Then he made a web page with all his services and his hourly rates. He's getting the traffic he wanted. All local people who need computer help.

    The company I work for specializes in software. So we market online and occasionally in PC magazines. We get most our business from our website.

    As you see both examples use both, but they use their advertising dollars in very different ways.
    Signature

    Boost Software teamed up with Neverblue. They helped produce this new affiliate video.

    {{ DiscussionBoard.errors[9056573].message }}
  • Profile picture of the author Jimmy Chen
    There's no right or wrong. The important thing is whether can you get LEVERAGE in those opportunities depending on your connections & resources.

    Example:
    You are offered an exclusive rights to a weight loss product in your country.
    How do you get leverage to DISTRIBUTE your product to as many people as possible?
    If you have connections to GNC-like stores, you could strike a deal with them and get your product in 100 stores next. However, if you have the resources (in terms of skill) to find online sellers in your country, then online marketing could be the better option.

    Be flexible
    {{ DiscussionBoard.errors[9057124].message }}
  • Profile picture of the author rohanpinto
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[9057335].message }}
    • Profile picture of the author Biz Max
      Google does offline marketing and USPS does online marketing. Nuff said
      Signature
      Small Business Marketing & Branding Specialist
      http://BrandWhisperer.net
      {{ DiscussionBoard.errors[9057513].message }}
  • Profile picture of the author Albioon
    Online marketing campaign includes on search engine optimization, social media marketing, social media optimization by using of internet while Offline marketing campaign includes on banners, manual promotions, telemarketing, leaflets and outdoor marketing. Online marketing and Off line marketing provides the same goal to advertise the goods or/and services and in my opinion, Online Marketing is efficient as compare to Offline marketing.
    {{ DiscussionBoard.errors[9059792].message }}
  • Profile picture of the author kevin timothy
    If you're new with minimal finances, then
    online marketing would be better. I say
    this b/c you can reach a greater audience
    with the internet on your side.

    Sure, you can use offline tactics to reach
    large audiences (ie: radio, TV, billboards)
    but those sources are very expensive.

    Just because you reach a smaller audience
    offline, though, it doesn't mean that you
    should discount it.

    You'd be surprised - that person four houses
    down the street can very well be a prospect.
    Signature
    Your Funnel is Waiting. Fill It With Unlimited Leads
    {{ DiscussionBoard.errors[9061745].message }}
  • Profile picture of the author shlokmalhotra
    The marketing strategy should integrate both online and offline activities.A pure blend of these activities targeted to your potential customer can lead to more business for your brand.The online activities include your SEO SMO and email marketing and your offline activities include your lead gen , telemarketing , promotional activities
    {{ DiscussionBoard.errors[9086272].message }}
  • Profile picture of the author poulsmith7878
    Both is Best For all Time
    {{ DiscussionBoard.errors[9091506].message }}
  • Profile picture of the author Dean22291
    Originally Posted by Somrat View Post

    Hello we know about offline marketing and online marketing. But in this situation which is the best marketing strategy ? I see that offline marketing follows the traditional way. I just want to launch a business soon. But I am in a confuse that which is the best marketing way now and why this is better than another?
    Offline marketing has always influenced online consumer behaviour but the difficult bit is measuring it!However, understanding which element of offline media is driving online behaviour is the challenge as, unfortunately the offline world isn't as trackable as online.Brands that will achieve the most moving forward are those that fully understand and buy-in to the need to evaluate channels on their own merits and how they interact, contribute and influence the performance of others and the business goals. visit: https://vpmarketingondemand.com/ - The Essentials for Marketing.
    {{ DiscussionBoard.errors[9091909].message }}
  • Profile picture of the author celente
    I do both. Online to offline, and offline back to online if that makes sense.

    We live in an information age, but what I have learnt is that people like the internet, but also face to face these days too.
    {{ DiscussionBoard.errors[9092246].message }}
  • Profile picture of the author Mogaz
    both work and you have to use both. The extent depends upon the nature of your business
    {{ DiscussionBoard.errors[9099721].message }}
  • Profile picture of the author Agryd
    offline and online SEO, both are good but first you should complete your offline SEO. This is the base which drive your business to long time. after offline SEO, you need to little effort for online SEO. No need to spent lot of money because your off line SEO automatically drive traffic.
    {{ DiscussionBoard.errors[9099777].message }}
  • Profile picture of the author Claude Whitacre
    Originally Posted by Somrat View Post

    Hello we know about offline marketing and online marketing. But in this situation which is the best marketing strategy ? I see that offline marketing follows the traditional way. I just want to launch a business soon. But I am in a confuse that which is the best marketing way now and why this is better than another?
    In which situation?

    And why would you do just one or the other?
    Signature
    One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

    "Those who know that they are profound strive for clarity. Those who would like to seem profound to the crowd strive for obscurity" Friedrich Nietzsche
    {{ DiscussionBoard.errors[9100185].message }}

Trending Topics