There are 2 basic systems in business for acquiring Clients. Go to them or have them come to you. Specialty Lawyers, Dr's, Specialized businesses have the luxury of getting ppl to call them. However, some still prefer the Go to them approach. Each has its own method of Target Marketing and working from a group or list of names, addresses, contacts, etc.
1. Go to them
-door to door
-land the deal
2. Come to you
-get potential clients to call you
-have a niche product
-somewhat of a Unique product that customer needs
I'd like to open up the thread to discuss IDEAS related to these 2 types of marketing...and i've done both. Each has its pluses and minuses and their are limits to each.
Which do you prefer...and why?
Which type of business should use one or the other...and why?