Help Generating Calls

The free consultation makes me think you're after homeowners not real estate agents or investors. (As a loan officer/mortgage broker, I'd much rather get calls from real estate agents: repeat business.)

I don't know how you present the free consultation, but, usually, a free consultation in the mortgage business doesn't work.

A lot of homeowners need one, they know it, but that's not the way to sell it.

If they are convinced that they have a slim chance of getting a mortgage (or if you convince them of it) on their own, you can get them to give you a call so you can tell them how to get ready to apply and not be turned down.

You also have the issue that a lot of people don't really know what mortgage brokers really do, that a lot of people assume that you go to your bank and you get a mortgage loan. If the bank turns you down, that's it.

I don't know about Canada, but in the US you have
conventional mortgages, which come in 30 years, 25, 15, 10, 5/1, 7/1, 3/1
jumbos, which do the same
FHA, VA, Reverse (Government insured loans), which do the same, plus they have variations such as 203k, 203k full, streamlined and not streamlined.

Each with it's own set of rules, limits and limitations.

Homeowners don't know about most of that. But they know some... Figure out what's the some they know, and add a lot of info about the rest, in bite size posts, in long posts, and along the way, suggest that, maybe, it would be better for them to talk to you/your mortgage broker directly.

Because choosing a program is based on you/your broker knowing some very precise information. You change the income from 3,200/month to 3,198 and, sometimes, it cannot be a conventional loan anymore, DTI (debt-to-income ratio) limits won't allow.

Then there are bankruptcy, foreclosure, deed-in-lieu of foreclosure, etc...

The "trick" is to present enough information in an easy to understand way that they can see mortgage brokers are a better choice than just running to their bank.

Instead of a call for a consultation, I'd offer request to view videos/or download pdf on various aspects, emphasis on
qualifying for a mortgage
qualifying for a mortgage if you have bad credit
qualifying for specific mortgage programs
qualifying for a mortgage after bankruptcy

and the 'call me for a free consultation' would be at the end of the videos/pdfs.

Here, in the USA, there are Reverse mortgages. They're meant for people over 62 who have a good chunk of equity.

They've been badly presented from the beginning (and, in the beginning, badly put together).

A video/pdf explaining what they are and who they're for would be good, but not enough. By and large, people are afraid they're losing their house for sure if they get one.

But they don't get the benefit... You may end up without a house, 1 year after you're dead, and in the meantime, you don't pay any mortgage payment.

So, your video/pdf would explain what they are, who they're for. But, mostly, would run scenarios that show what happens if
you can't pay property taxes
if house values go up
if house values go down by the time you're done living in your home
from the point of view of the older people
from the point of view of the kids who inherit or would have inherited