I recently ran a radio ad that seemed to work well.
We got 13 new students for our acting classes.
We are getting ready to try another campaign.
I've found conflicting advice between recency
and frequency advocates.
My understanding so far is that frequency goals
shoot for 2 to 3 exposures per person. So it makes more
sense to concentrate on a single station.
What I've come to understand so far about the frequency camp
is that it is more about reach. You are trying to make the reach
of your advertising as large as possible so more stations are
more important than repeated plays on the same station.
How many spots does it take to get at a result?
Which is more important frequency or recency (reach).