Direct Response Postcards

Shoot me a PM I got your back.

Have you worked your previous customers for referrals yet? Most never do.

Don't neglect. There's money in there if they were happy with your work.

Brian hit the biggest factor that separates the best sales people from the pack.

But there are other ideas.

You say you are selling kitchens but not sure if that is cabinets, appliances or both. Either way the following should help.

1. Build relationship with Builders. This has always been the bread and butter for appliance sales people (and I assume for cabinet sales people).

2. Build relationships with Realtors. Many houses today are sold with kitchens that need updated. Building that relationship and having them pre-sell clients on using you will be a key. Also for home sellers they may be able to convince them to upgrade the kitchen before selling (not as likely for multiple reasons so focus on agents that are buyers agents first and foremost).

You'll notice I have yet to tell you to go after customers directly.

3. Get real estate sales listings for past years. Find the sweet spot (5 years) and contact people who bought homes than. The idea is that they will want to upgrade the kitchen.

There are loads of other ways but nothing will be as effective as the relationships you build with past Clients, Builders, and Realtors. These people will send you most of your business if you treat them right.

Some great advice Aaron, which I will be sure to implement.

Very few existing customers Brian,as its a new business. I haven't been involved in kitchens for about ten years and that was in a different area. Excellent advice though.

I used to manage an Appliance Dept at a large regional company. The number one appliance sales person in the company made her money completely on a handful of builders. She literally had build herself a desk job. They even gave her an office. She only came on the floor to meet clients. She never took an up on the sales floor.

Thanks for your replies, anyone know a good direct response flyer/postcard writer/designer

Just to add to what was said about creating a direct relationship with realtors...you can seek to offer them a discounted service for the referrals and request they provide a "special" to the person buying the house to have the kitchen upgraded for "free". That way, the client would be more likely to close on the deal with the realtor to purchase the house while you get paid to upgrade the kitchen at a cost you can live with. It's a win win situation if you think about it.