Problems And Their Solutions
Every paid consultation I get has one common theme...
a problem wanted to be fixed.
Another common thread is that they hadn't
heard the answers I gave to their questions before.
And thirdly they came motivated to take action.
Knowing this and thinking how this
may be applied to your situation,
I came up with this plan.
What sparked this was when 2 clients came to me this week who had
paid a minimum of $1,000 to 2 separate gurus and were not happy.
It wouldn't be a too big of a stretch to think for every guru on the planet,
there will be people who have paid him or her money and are not happy.
Right?
And we only want to be targeting our messages to those who show
traits of proven buyers.
Those that have...
Already spent money on improving their situation
Have an urgent problem which wants to be fixed
And are awaiting a message/answer they haven't heard before.
Sounds perfect...but where do we find these
people?
Enter Facebook.
Groups started by gurus and events hosted by gurus.
Facebook allows us to create custom audiences where we can run our ads
in front of our targeted gurus followers.
Imagine the unhappy member seeing an ad headline
on his page which reads...
----------------------------------------------------
Not Happy With Your Results From [insert guru name]?
----------------------------------------------------
This motivated buyer has never seen something so relevant to his or her
situation he or she has to click to find out more.
And where does this take them to?
It takes them to a free form by http://www.typeform.com/
which is hosted on your autoresponder server provider,
like Aweber.
There you first start using the magic phrase...
"So that I can help you the most, would it be ok if I can ask you a few questions?"
Here's the magic behind that question.
The reader may come in with his own agenda and takes over the conversation,
so this takes back control
in a serving way. Hard to refuse someone wanting to help you.
Secondly, it's human nature people almost automatically
answer a question.
Moving on to the questions.
You would ask problem related questions
so the reader gets to see his own problems.
And that is the goal.
Why? because every consulting client who paid money had a problem
which he or she told me about.
We are creating the right environment for a person to tell us.
Once this happens a client closes 100%, as experienced by
a client.
And the crazy part is that his clients really don't know what they are buying
other than it's going to resolve their pain.
This is for seo, ppc site redesign.
Amateurs jump in way to early when a prospect mentions he has a problem.
They go in with how great their solution is, 69 reasons why it is guarantees,
special offers if he buys today.
The prospect will tell you when he's ready to buy after he keeps talking about the problem.
You just keep him going with questions around it.
There you go...
What are the 3 most important things in bringing in clients for your marketing services...
Identifying Who Are The Real Buyers
have urgent problem
Where To Find Them
in amongst guru buyers
and found on Facebook
What To Say To Them
Answers to questions they have never seen
and pain focused specifically to them
Enjoy!
Ewen
a problem wanted to be fixed.
Another common thread is that they hadn't
heard the answers I gave to their questions before.
And thirdly they came motivated to take action.
Knowing this and thinking how this
may be applied to your situation,
I came up with this plan.
What sparked this was when 2 clients came to me this week who had
paid a minimum of $1,000 to 2 separate gurus and were not happy.
It wouldn't be a too big of a stretch to think for every guru on the planet,
there will be people who have paid him or her money and are not happy.
Right?
And we only want to be targeting our messages to those who show
traits of proven buyers.
Those that have...
Already spent money on improving their situation
Have an urgent problem which wants to be fixed
And are awaiting a message/answer they haven't heard before.
Sounds perfect...but where do we find these
people?
Enter Facebook.
Groups started by gurus and events hosted by gurus.
Facebook allows us to create custom audiences where we can run our ads
in front of our targeted gurus followers.
Imagine the unhappy member seeing an ad headline
on his page which reads...
----------------------------------------------------
Not Happy With Your Results From [insert guru name]?
----------------------------------------------------
This motivated buyer has never seen something so relevant to his or her
situation he or she has to click to find out more.
And where does this take them to?
It takes them to a free form by http://www.typeform.com/
which is hosted on your autoresponder server provider,
like Aweber.
There you first start using the magic phrase...
"So that I can help you the most, would it be ok if I can ask you a few questions?"
Here's the magic behind that question.
The reader may come in with his own agenda and takes over the conversation,
so this takes back control
in a serving way. Hard to refuse someone wanting to help you.
Secondly, it's human nature people almost automatically
answer a question.
Moving on to the questions.
You would ask problem related questions
so the reader gets to see his own problems.
And that is the goal.
Why? because every consulting client who paid money had a problem
which he or she told me about.
We are creating the right environment for a person to tell us.
Once this happens a client closes 100%, as experienced by
a client.
And the crazy part is that his clients really don't know what they are buying
other than it's going to resolve their pain.
This is for seo, ppc site redesign.
Amateurs jump in way to early when a prospect mentions he has a problem.
They go in with how great their solution is, 69 reasons why it is guarantees,
special offers if he buys today.
The prospect will tell you when he's ready to buy after he keeps talking about the problem.
You just keep him going with questions around it.
There you go...
What are the 3 most important things in bringing in clients for your marketing services...
Identifying Who Are The Real Buyers
have urgent problem
Where To Find Them
in amongst guru buyers
and found on Facebook
What To Say To Them
Answers to questions they have never seen
and pain focused specifically to them
Enjoy!
Ewen
The best thing you can do is put yourself out there.
An investment in knowledge pays the best interest
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