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User friendly tool /software required

by mjbmedia
1 replies
Hi I am looking for something to make the following easy and user friendly.

When talking with clients or developing strategies I want an easy way to cross reference what marketing methods integrate with each other.

Let me give a simple example, I might be using Google + post ads and want to know they are used via Google display network (GDN) and integrate well with amongst other things Facebook custom audiences (FBCA) , so I'd maybe want a quick way to see what else integrates with GDN and/or FBCA .

An obvious but probably not the best way would be a spreadsheet of sorts but I would hope theres a much better way.

I often overlook some potential integrations when with clients and this would help alleviate that happening plus with the speed things change in this field its pretty difficult keeping up to date with it all and keeping it all at the front of mind when in client meetings.

So I'd want something user friendly for me to use at their desks, easy to update and tweak as needed and with potential to link to relevant content on the information ie GDN , FBCA etc etc.

Anyone got any pointers that be great thanks
#friendly #or software #required #tool #user
  • Profile picture of the author mjbmedia
    Maybe I wasn't clear, maybe there isn't an alternative

    we are all in with clients, face to face, and a client may have a strong Facebook presence with some strategies working for them on FB (custom audiences etc). But that may be as far as it goes, so when talking to them, we would want to be able to get them thinking about additional strategies that are proven to work well with FB , and that's where this checklist would come in useful.
    We could simply type in Facebook custom audiences and it will show additional strategies that would work with that, of course many would be in our heads already, but to be honest things go out of my head at just the wrong time especially in face to face meetings where you end up talking about things you weren't expecting due to the client opening up so much, so having an interactive reminder system would be ideal
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    Mike

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