"The display ad design guru's you NEED to study..."

by Chris Rivers 5 replies

Off and on over the past few years, I've subtly dropped
a few hints in posts and emails that I regularly use
display ads to get clients.

And no I'm not talking about online banner ads. I'm
talking about good old fashioned print display ads.

I personally write and layout all my ads and then I
place them in local industry publications and special
business editions of newspapers.

But by far my favorite thing to do is to have them
inserted into a chamber of commerce monthly mailout.

It's the fastest way I know offline (aka non-internet)
to get clients.

Yes, it's been more effective for me than direct mail.

(Don't send me hate mail...I'm just sharing my experience.)

But what I've never shared is the resources and
templates that I use to write, design and layout
successful display ads.

So, today I want to share with you my trifecta that I've
put together that allows me to sit down and crank out
effective display ads in between NBA playoff game reruns.

(I'm a nba addict.)

Basically, there are three main resources that I refer to
everytime I want to create a display ad for myself or my clients.

1. David Fowler Ultimate Money Making Newspaper Ads - This is
probably the best all-around pdf/training on creating
display ads that I've seen.

There are dozens of examples throughout the book and
he points out the direct response elements (or lack thereof)
in each good or bad example.

Really solid teaching and every marketing consultant
should read this entire book at least once a year.

2. Dan Castle's Advertorial Formula - This is the best
training online about creating advertorials that get leads,
clients or customers for your clients.

From time to time, I want a more subtle sales presentation
that doesn't immediately make my target prospects eyes
glaze over.

That's when I use advertorials that are laid out like
newspaper articles. This is old school native advertising.

Advertorials have been an awesome lead generation strategy
for me and every marketing consultant should have them in
their arsenal because in many cases they work better than
the traditional direct response display ad.

3. Y2Marketing (not for sale?) - I was searching online a few
years back for training on designing display ads and I
stumbled across some old training by this very controversial

I don't want to get bogged down into a debate about all
the legal problems that company had in the past.

I'm just saying that the training on how to sketch out and
lay out display ads is awesome.

In fact, this was the first place that I'd ever seen extensive
and comprehensive training on the art/science of sketching
out direct response ads.

It's now the only way that I create display ads anymore because
it just makes so much sense to me.

As of a few years ago, a simple google search could turn up
several pdf's, templates and hundreds of examples from them
that are definitely worth your time.

My thoughts are if you have those three resources, then it's
almost like cheating when you sit down to create display ads.

It's so easy that a caveman could do it.

And do it really well.

Just wanted to share that with you today.

See you at the top,

#offline marketing #marketing consultant #offline marketing #offline plr
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  • Profile picture of the author mojo1
    Once these techniques Chris shared are mastered, here's a newspaper/mag source to place those fantastic ads. Newslink.org has an awesome directory of dailys, non-dailys, local & national newspaper, magazines, tv, and radio. Unfortunately, some of the newspaper/mags outbound links are broken however the actual newspapers/mags still do exist when searched online so it's not a total waste.
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    • Profile picture of the author upmatthews

      I was wondering do you have to be a member of the chambers to be able to put advertising in their newsletter?

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  • I have never heard of these before, but they seem great. I have to take a look at the newspaper ad PDF. It seems like such a great investment.
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  • Profile picture of the author Chris Rivers
    Hey upmatthews,

    No you don't have to be a member of most chambers to get your ad/flyer inserted into their monthly mailout.

    When I first started, I called every chamber in Connecticut and virtually all allowed me to insert a flyer, but I the pricing may have been a little bit more ($125 vs. $100) because I wasn't a member of that chamber.

    However, I don't remember one that said no.

    Start by visiting their website and see if they have the prices for inserts posted there.

    If so, there you go.

    If not, then create a email that you can copy and paste and send to all the other chambers that you want to possibly get a insert in.

    They will all get back to you within a day or two. At least that's been my experience.

    This is a awesome strategy that I've been quietly using and recommending for several years.

    It's under the radar and it allows you to get the most eager clients.

    My advice is to get a insert in a chamber mailout once per week or at least 4 times each month, however don't use those pretty graphic based flyers. Use a advertorial style ad or a direct response style display ad.

    Offliners, want more big ticket clients? Need expert positioning
    and want to become a instant marketing authority?
    See what's working now for consultants here...
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    • Profile picture of the author kwikvideomaker
      Hey Chris, thanks for the info
      Is y2marketing the actual name of the pdf?
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