Anyone selling digital marketing services without knowledge of web design/code

14 replies
I have "built" a few Wordpress websites for friends using one-click installation and themes. I am thinking about starting a business doing this, along with ancillary marketing services such as social media and content creation. Does anyone make decent money doing this without knowing how to code sites from scratch?
#design or code #digital #knowledge #marketing #selling #services #web
  • Profile picture of the author SandraLarkin
    Banned
    Yes. That is how 95% of these marketers do this. Most businesses just want a web presence, they do not need fully custom sites built.
    {{ DiscussionBoard.errors[9254570].message }}
    • Profile picture of the author Claude Whitacre
      I do that. I have no idea how to code a website, or even how to turn one on.
      I have techie guys for that.

      You just need to know how to sell. you need to know the benefits of local online marketing. You need the client to see the benefits of what you do. but you don't have to do the work.

      Several here make a great living, doing precisely what you are asking about.


      The guy that sold me my car, didn't build it himself by hand.

      I also have never met (although I know they exist) a techie guy who could sell well. Two different mindsets.
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      What if they're not stars? What if they are holes poked in the top of a container so we can breath?
      {{ DiscussionBoard.errors[9254658].message }}
      • Profile picture of the author savidge4
        OH GEEZE

        I just cringe when I see threads like this... They just short of drive me to drink. The only reason I am responding to this thread in particular is there is some great built in analogies. Thank you Claude!

        SO yes, 95% of "Web Designers" don't know a lick about code. You can make a decent living running around and scamming ( my words for this ) customers into Web sites. You are in essence filling a need / want. You can put a site together, and the client wants one. and that in itself is great.

        Here is the rub. And using the car analogy. sure the car sales man sells cars, and NO he didn't make them by hand. However, that car will get you from point A to point B. Putting together a site because the customer has a need for one, and nothing else is, like selling a car that will not leave the parking lot. Yes, the Point A requirement is filled ( fulfilling a need - IE putting together the website ) What about point B?

        With a car this is going from home to work, from home to the store, taking your kids to soccer practice. A website has point B's as well. Selling stuff getting people in the door the distribution of information etc. Not meeting the ACTUAL needs of the client I believe to be just short of criminal!

        Claude, I listened to the Interview you and Jason did. What is the outcome of your efforts? People coming through the door. You know as well as I, that websites are in NO WAY a "Build it and they will come" proposition.

        My personal belief. if you are thinking you want to put together websites for a living, and you don't understand how to Design a site to get to point B... find another job. You in the long run are doing yourself a dis service, and by all means doing your client a dis service. You are in NO WAY getting a client a ROI with this approach, YOU are just another failed expense!

        My 2 cents!
        Signature
        Success is an ACT not an idea
        {{ DiscussionBoard.errors[9254803].message }}
        • Profile picture of the author Claude Whitacre
          Originally Posted by savidge4 View Post

          Claude, I listened to the Interview you and Jason did. What is the outcome of your efforts? People coming through the door. You know as well as I, that websites are in NO WAY a "Build it and they will come" proposition.
          If you are asking what results I get for myself from my online marketing efforts, the answer is between $8,000 and $20,000 a month in additional high profit sales. The most profitable part of my online marketing is product demonstrations on video. They show up very well in search results. The videos are also on my websites (I have a few), and I have hundreds of keyword specific articles to draw people to the videos, and websites. I just don't want shoppers through the door. I want buyers coming through the door. The websites and videos are there to sell. Then people are coming in to buy. I don't want traffic, I want sales.


          What results do my clients get? It varies wildly. A few barely break even (cost of me VS profit generated) and most make a 2 or 3 to 1 profit on what they pay me. A few make a few tens of thousands of dollars more, because of what I did.

          It depends on the business, how they run it, what marketing they do now, location, size of market, online competition, and a few other factors.

          A little more than half the people that call me about my service, I turn down. Mostly because I know that it will be far too much work, to get them the results they want.
          Signature
          One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

          What if they're not stars? What if they are holes poked in the top of a container so we can breath?
          {{ DiscussionBoard.errors[9256574].message }}
      • Profile picture of the author socialentry
        Originally Posted by Claude Whitacre View Post

        I also have never met (although I know they exist) a techie guy who could sell well. Two different mindsets.
        How is a tech guy so different from a salesperson?

        I know it`s a different mentality, but I was just wondering why is that?

        I also heard that engineers in general made bad managers because they micro-managed. Because they tended to be perfectionists, they ruffled people`s feathers and just pushed down truths down people`s throats without a hint of subtility.

        I never truly believed in it, because it almost seemed like a stereotype to me, but I was just wondering what was your take on it?
        {{ DiscussionBoard.errors[9261272].message }}
        • Profile picture of the author 9999
          Everyone is going to have their opinion but in the end, as long as you can deliver the end product that you agreed upon, it shouldn't matter how you came to it just that you produced.
          {{ DiscussionBoard.errors[9261701].message }}
        • Profile picture of the author Claude Whitacre
          Originally Posted by socialentry View Post

          How is a tech guy so different from a salesperson?

          I know it`s a different mentality, but I was just wondering why is that?

          I also heard that engineers in general made bad managers because they micro-managed. Because they tended to be perfectionists, they ruffled people`s feathers and just pushed down truths down people`s throats without a hint of subtility.

          I never truly believed in it, because it almost seemed like a stereotype to me, but I was just wondering what was your take on it?
          I don't know about engineers making bad managers. Maybe that's true, maybe it isn't. And about salespeople not being the tech guy? It's a generality. I know there are exceptions.

          When I see a product, my first thought is; What are the benefits? How do I sell it?

          A techie guy will think "how does this work?"

          But the tech people I know (who are more intelligent than I am), simply don't see the world through "selling eyes". Most people don't.

          I don't think I know the real answer why or how they are different.
          Signature
          One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

          What if they're not stars? What if they are holes poked in the top of a container so we can breath?
          {{ DiscussionBoard.errors[9261986].message }}
      • Profile picture of the author kenmichaels
        Originally Posted by Claude Whitacre View Post

        I also have never met (although I know they exist) a techie guy who could sell well. Two different mindsets.
        errm .... what am I chopped liver?
        Signature

        Selling Ain't for Sissies!
        {{ DiscussionBoard.errors[9262332].message }}
    • Profile picture of the author Clautusoar
      MOST BUSINESS WANT WEB PRESENCE.


      Sell SEO, local seo is easy to do, opposed to worldwide seo.
      {{ DiscussionBoard.errors[9256706].message }}
      • Profile picture of the author iAmNameLess
        Originally Posted by SandraLarkin View Post

        Yes. That is how 95% of these marketers do this. Most businesses just want a web presence, they do not need fully custom sites built.
        Originally Posted by Clautusoar View Post

        MOST BUSINESS WANT WEB PRESENCE.


        Sell SEO, local seo is easy to do, opposed to worldwide seo.
        Most businesses don't know what they want when it comes to online. What they DO know they want, is to bring in customers. Every dollar spent should bring a return. A basic template is not going to accomplish anything.

        Selling SEO is useless since 90% of SEO campaigns don't accomplish what they were set out to do. Business owners are starting to think that SEO is a scam because of so many people out there outsourcing 100% of their work to people who use outdated strategies. Outsourcing isn't the problem, but when you don't know what you're doing in certain areas, how can you know what to look for in an outsourcer?

        It's like people that want to hire sales people but they can't sell. You need to sell yourself to anybody you want working for you, especially in a new business, or startup phase.

        When starting out... if you don't know any code at all then you're very likely to fail. Claude is the exception, not the rule, but he also has money to invest in it unlike many that see dollar signs in the one click install of WP in cpanel. If you don't know how to code, you also can't do SEO.

        You don't have to be an expert, you don't need to know how to write multiple languages, but it would help you immensely if you at least knew HTML/CSS.

        A web presence is useless unless it brings in money... that's how most business owners see it. Many don't have any web presence and they have a full work load.

        You have to decide if you want to just be a seller, or if you want to run a business. If you just want to make some money, find a white label program.. if you want to run a business then you either better learn or be prepared to spend money learning how to hire people.
        {{ DiscussionBoard.errors[9256849].message }}
  • Profile picture of the author Matt Lee
    I kinda do the same thing as Claude does. Some would say technically I'm a broker - because I don't actually do the services myself. But I do more consulting than anything. Helping my clients choose the right options based on their goals. I have some basic knowledge of website code, but leave the heavy lifting to my project manager & designers. The key is knowing how to manage your staff, and consistently get results.
    Signature
    "One of the Most Successful Offline WSO's Ever!
    Get More High $$$ Clients with this Small Business Marketing PLR Magazine
    {{ DiscussionBoard.errors[9260647].message }}

Trending Topics