My service: Conversion optimization.
USP: We guarantee to increase revenue generated through the business's website by 40% or we will continue to work (for free) until we do.
Plan for finding clients:
Step one: Send one page sales letter in handwritten invitational envelope (4-3/8" x 5-3/4")
Step two: follow up with an email to decision maker (person we sent letter to)
Step three: Priority mail envelope ($5.60 each) containing the one page sales letter with a case study behind on that relates to the same business type.
Step four: Follow up with phone call to decision maker.
Ultimate goal: Get a phone appointment with decision maker and close the sale.
Base price for service: Our service has a 3 month program. In 3 months we will increase your revenue generated through your website by 40%. We charge a base price of $5k a month ($15k total) for this service.
As you can see, it is very important to find a business that actually has a steady flow of visitors to their site. We require around 150 "conversions" (whatever a conversion is to them) to be able to do business with them and make tests with their website.
My question for you all is what business's or websites do you think could hugely benefit from something like this? I am just in the midst of trying to find some good business's to target for this because this will only work if I have laser targeted prospects. Also, I will take any comments or suggestions on what I could add to the -priority mail package that could potentially increase response rate besides the case study and initial sales letter.