I am new to this forum, and I am interested to know what methods did you find work best to generate new customers or gain perpetual customers.
I opened an HVAC company about 5 years ago, these were a few of the methods I used to generate new customers and perpetual ones.
1. Fridge Magnets/Door Hangers/Calenders
2. Local Newspapers/Advertising Deals For Local Customers Within Your Community (Signage at your local community centre or your local recreational areas)
3. Deals at Your Own Website/Deals Advertised By Companys For You (Groupon, WagJag) when advertised PROPERLY
4. Making Sure of Customer Satisfaction and Advertising Satisfaction Guarentees on the Work Completed/Asking them to Post Satisfaction Surveys on the Internet and my Own Website.
You can spend thousands on tv advertising or radio. But most new start up business' or even semi established business' don't have cash like that to spend on ads such as these.
I am interested to know how else you warriors have generated perpetual customers, or new customers.