But I feel like I can do more if I come up with a Unique Selling Proposition that potential clients can't refuse.
Right now, I am posting for them on Craigslist - and am currently setting up a National branded website which will be promoted using PPC (Google, Bing, etc)
But I feel like I need an angle that would make a business owner more likely to call them for a free quote.
Many of you are business owners, and most of you are savvy marketers. What USP would make you more likely to call my client's bookkeeping service as opposed to all of the others out there.