Getting proof and results is what clients want, therefore it's what I need to go about getting.
My question is: how would you go about making case studies for potential SEO, PPC, ORM clients, etc? How would you structure the videos - and what are some tips to really make things impressive?
Would you be focused on showing off quick results, or competing in tougher niches?
I'm looking to put some together to show off work to clients. Any ideas would be appreciated.