Attacking Competitors in Ads
Unlike us, they don't actually have a local office, warehouse to stock product, a showroom, trucks or real employees. They use tracking numbers that go to a call center. Most of their ads use different names because they get so many bad reviews and have been deindexed by the BBB. They have local subs that do the work for a percentage of the job. I have hired a few of their former subs and the stories of how they rip these guys off is hideous. When they come to us these guys have very little training and no certifications. This companies' practices seem to be hurting the industry as a whole. Not to mention the fact that their overall business plan is against IRS regulations.
My question is: In print, I run against these guys in Valpak and Money Mailer. Should I address this directly in my ads?
My question is: In print, I run against these guys in Valpak and Money Mailer. Should I address this directly in my ads?
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iAmNameLess -
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