Web.com Pricing, Quality, Etc.

I ain't seen much of them. But I'm not impressed by what I've seen.

As iAmNameLess says...

Don't worry about competing on price. Bring the client the correct solution, and price it according to what it's gonna do FOR your client.

When I used to focus mainly on web design, people would often mention vistaprint, and their low prices. This was mainly because I was going for the wrong prospects at the time. Since I've improved my targeting and qualification, people rarely mention stuff like that.

But when they used to, I'd just tell them the truth, and say something like:

"I'm not here to slam my competitors. And I'm not going to, because vistaprint don't compete with me for customers. They target people who want to put the least effort and investment into their business, and there's nothing wrong with that. But when you put in little effort, and little investment, you'll get minimal results.

I work with a completely different type of customer. I work with people who want to get the most out of their business. People who are looking for massive results. And in order to get massive results, they know that they need to take massive action, and they're willing to make the necessary investments. As you've already told me, you have big plans for your business, and I'm happy to help you to make that happen, by giving you a website that's going to make you look professional, and reflect your vision, so that your customers will take you seriously, and ultimately know that they can trust you enough to make a purchase."

Essentially, you tell the customer the truth. Summed up, what I basically said was:

"If you spend crappy money, you'll get crappy results. If you make a serious investment with me, I'll help you to get serious results".

You should be looking for result-oriented prospects. That way, they'll be happy to spend what they need to in order to get the desired results.


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On the other hand... If you're looking to do bargain-basement stuff, you're not really gonna be in complete control of your business, in the sense that: If your competitors drop their prices, you need to drop yours. And if your competitor has better cash flow, or deeper pockets, they'll be able to ride out the storm for much longer than you.

People think "well I can get a reseller package for $20 per month, and sell hosting at $5 a month to 50 people, for a $250 income". However, to earn just $1000 per month, you'll need 200 customers. Before you can start earning any real money, you'll need over 1000 customers, for just a $5000 monthly income.

By now, you're gonna have tons of support issues, so you're either gonna be buried in the business, dealing with that stuff, with no time to focus on growth, or you're gonna have to employ someone, which will eat into your profits.

Now, if you were to focus on the better customers, and bring them real results, you can easily charge $500 per month to 1 customer. Literally, ONE of these customers is worth 100 of the others.

Think about it: Would you prefer to make 1 sale, or 100 sales? Would you prefer to answer 1 person's questions, or 100 people's questions?

I know which one I'd pick...