"You're going to think I'm a jerk after reading this post..."

Hey,

You probably won't like me after today's post.

Here's why:

I have a no lying policy with my kids.

Before you applaud me, let me explain...

That means that we never told them Santa Claus brought
presents at Christmas.

We taught them that Christmas day is the day the world
chooses to celebrate the birth of Jesus Christ.

Our thoughful gifts to them and others are an expression
of what we believe Jesus would want us to do.

The no lying policy also includes no Easter Bunny at Easter.

We taught them that Easter symbolizes the death and
resurrection of Jesus Christ.

When my oldest son went to have his tonsils removed and
the doctor reassured him it wouldn't hurt, I politely interrupted
the doctor and told my son that it would hurt.

When it was time to try out for the basketball team I told my
son that he might make the team, but I didn't think he was
good enough yet to play alot of minutes.

He'd never played basketball before.

Now those are just the times I can recall off the top of my
head. I'm sure there are hundreds more.

And all of those quiet conversations I've had with them all
played out just how I said they would.

So much in fact that now when my sons (9 & 11 yrs old) need
to know the truth about something, they dismiss everybody
else and come seek me out and ask me to give it to them
raw and uncut.

If I try to sugarcoat it, they'll call me on it and tell me to give
it to them straight.

I'm always respectful and polite, but I'm always honest.

100% honest.

And not in kid's terms.

In adult terms.

So here's why I'm telling you this:

There are alot of products and courses that are being billed
as the answer to all your offline problems.

Nothing could be further from the truth.

- Lead scraping software is not the answer.
- Auto dialing software is not the answer.
- A magical cold-calling script is not the answer.
- Backlinking software is not the answer.
- More wordpress themes are not the answer.
- A salesletter is not the answer.
- The marketing courses I sell are not the answer alone.

The answer is using all of the above (plus a few more) in a
coherent, strategically designed way in order to create a
succesful consulting business.

So, beware products, courses and training that promises
to be the one thing that will solve all your problems.

A successful offline consulting business is like a well
conducted orchestra comprised of many moving parts.

It takes everything I mentioned and more to make it all
run smoothly.

And that's the real truth.

See you at the top,

Chris