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Limiting Services

by Mark Singletary
5 replies
Do any of you severely limit the services that you offer?

Let me explain the question.

Let's say that you want to have a very tight and focused set of services and ONLY want to help clients set up an email capture/follow-up system and do social media on Linked-In and Twitter (but not FB, G+ or any others).

You don't want to (or can't) do the following things yourself and you don't want to outsource them:
  • Web design or hosting
  • Creating content for blogs
  • Web hosting
  • SEO
  • Reputation Management
  • Forum or guest posts
  • Youtube
  • Etc.
Anyone do this and if you do, how do you explain that you don't design websites or you can't/won't help them set up up FB or whatever?

Thanks.
Mark
#limiting #services
  • Profile picture of the author TakenAction
    Maybe I'm confused on the question but if you offer X as a service and don't offer Y as a service why can't you just straight up tell your clients what you do and don't offer as a service?
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    • Profile picture of the author Mark Singletary
      I agree but some see it as "suicide" or unprofessional to limit services when everything is seemingly so closely related.

      And it is all related to an extent.

      If a person offered the best managed email marketing services on the face of the planet and nothing else - they were true specialists and experts, they would have to touch other areas or figure out how to handle it.

      For example, they may want the archive of past email newsletters to be put on the website and the owner may not have anyone to put it on the website. They may want to get an email signup link on a FB page. They may feel that email marketing won't be as effective for Doctor John because his website sucks.

      Mark

      Originally Posted by TakenAction View Post

      Maybe I'm confused on the question but if you offer X as a service and don't offer Y as a service why can't you just straight up tell your clients what you do and don't offer as a service?
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      • Profile picture of the author Claude Whitacre
        I offer a very specific set of services. Everyone gets the same offer, the same price.

        And I explain why I don't offer lots of other services. And I don't think it's cost me a sale.

        The other services are sometimes useful, and I'll even recommend someone to do them, but not me. It's a personal choice that costs me money.
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        • Profile picture of the author DABK
          I sometimes buy my clothes from a men's suits store. They sell pants for men. They do not sell pants for women. And you don't get much closer than pants and pants.

          And the stores are doing great business all the same.

          Same for real estate appraisers and furniture appraisers. Some offer both, most don't. Yet the process is awfully similar: you look/measure, analyze/compare, draw conclusions about value, write up your opinions.

          I could go on.
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        • Profile picture of the author origin
          Originally Posted by Claude Whitacre View Post

          I offer a very specific set of services. Everyone gets the same offer, the same price.

          And I explain why I don't offer lots of other services. And I don't think it's cost me a sale.

          The other services are sometimes useful, and I'll even recommend someone to do them, but not me. It's a personal choice that costs me money.
          exactly what I do. I do some things and others I do not. If I can refer them to someone else who can help with the things I cannot / do not want to do, I do, if I cant, I tell them to Google it.
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