Pre-call intelligence. Anyone do it?

It makes perfect sense to me. But being in the data world for more than ten years I just can`t see where half of this data would come from. The other half, no problem.

Pre-call intelligence will significantly increase the effectiveness of people's prospecting and sales methods.

They'll find more people qualified for their services before they even call. Speak to far more people who have a need for their services. Have something relevant to say. Distinguish themselves from every other call if they skilfully identify something personal and relevant and communicate that well. Will gain their prospects attention and get to talk about what they do, and can double their sales results, or even increase them 4 fold or more like the examples in the SOAR case studies show. Art Sobcak of Smart Calling advocates it and gets far more results without having to phone hundreds a day.

I was willing to be controversial, and take the inevitable flack from pedantic fragile egos who might get bent out of shape and miss the point, if at least one person out of the controversy benefited and looked into pre-call intelligence and made use of an amazing tool that greatly decreased the time needed to do such research.

Thankfully a few people did. Hopefully once they get to grips with it they realize the capabilities of it in full and will forever be able to contact people with a much higher percentage of success. They'll realize how it can help in their sales processes, how they can follow prospects and wait for that key bit of information that will give them the idea reason to call, how they can monitor their clients competition, or analyse their own competition, their competitions best converting ads and creative, find the owner of businesses and their details, gage how many customers they get each month etc.


If there is one thing I've learn in hiring 50 people in last few years, and in marketing, is that you really have to press a point on most people until they absorb it and understand it.

I felt it was important to press on this thread so it wasn't just skipped over. And for good reason. I want others to get better results in their business.

I won't hide my contempt for this place and a great majority that make up the number, because they are doing things arse-backwards and often teaching newcomers the same failure patterns. Or they shit on proven success principles with their faulty, distorted opinions, like you're doing here. The amateurism that is rife. The bad attitudes people have that stop them from putting their clients and their results first instead of their desperate desire for cash. A lot of people promote a certain course of action only because they want you to join their list and buy their stuff, etc.

It's the truth. And not many people like to here that, even when it's sugar coated. There are some incredibly knowledgeable people here to of course who do things right, who know far more than me.

But, there are people here who picked up a WSO yesterday about some marketing tactic and then going out and pitching businesses the next day. People who know far more about marketing successfully then they do.

If you click on the majority of ''Marketing Consultants and Experts'' websites on here, most times you'll see cheap, ugly, amateur webdesign with lots of stock imagery, terrible copy, silly claims, poor social media activity. Take note of their location and go and type in ''Marketing Agency - their location'' and see then difference in how professionals do it. Their competitors.


The thing is they don't even know how shoddy and amateur their image is, or how bad a lot of the advice they get given here. Or what their competition is doing and what their target market expect. No business nous whatsoever. And they pass that on

Yes, I wanted to point out that truth. And point out there are better ways of doing things. I wanted to make sure the point was laboured and stirred a response of some sort.

Unless your an expert here, a real one or someone who has just followed some formula to position themselves as one, with a following here, or are making claims of some easy money tactic that will get people new customers with no effort, you won't get heard. Or unless you are a bit controversial.

I opted for the latter. Personally, I really don't give a shit if jumped up, precious people take offence. It's amusing. I only care that at least 1 other person grasps that a call with something immediately relevant to their prospect will have far more impact than just calling random people up based on working through a blind list in alphabetical order.