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How do I explain this to my boss?..

by Matthew North
12 replies
Hi Guys,

I work in a call centre, where we call reycled old leads to try and sell all kinds of insurances. Full description is here: http://www.warriorforum.com/offline-...ns-claude.html

We are calling people who have not bought before, people that will never buy, people that can't afford or want it. What is the best way to explain, that from a marketing and sales point of view, that is an inefficient waste of time? I realize that from a company perspective, they will probably make more per lead following this approach because eventually someone will buy, but for an individual with a target this makes it much harder.

Thanks.
#boss #explain
  • Profile picture of the author wiifm
    What I would do is quit the job and sign up as an affiliate for an insurance website, then you can run your own campaigns as you see fit.
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    • Profile picture of the author LouiGeeinMD
      I agree with wiifm.
      It is easy to sell as long as they are targeted.
      Quit your job, have your own list.



      Originally Posted by wiifm View Post

      What I would do is quit the job and sign up as an affiliate for an insurance website, then you can run your own campaigns as you see fit.
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  • Profile picture of the author sbucciarel
    Banned
    It's pretty irresponsible to tell people to quit their job when they can actually do both. They can run their own campaigns and continue their job, which is the source of their food, clothing and shelter. Unless someone is completely ready to rely on an Internet income, it would be foolish to quit a job that pays the bills.
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  • Profile picture of the author laurencewins
    Call centres run their business in ways you may not understand. I have managed a few and even I find some of the decisions quite wacky. If you're not happy, look for other work without leaving your current job.

    14 years ago I was working in an inbound call centre on the phones and I kept applying to be a team leader. I had previously been a team leader in a couple of small centres so I had experience. They kept saying I didn't have enough experience.

    One day I applied for a call centre manager's role. I was hired the same day.

    The look of shock when I told my manager was priceless. She couldn't believe I had skipped the team leader step and gone straight to manager.
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  • Profile picture of the author Jack Gordon
    If your quotas seem unrealistic, are you being compensated adequately in other ways?

    Call center work, selling a product few want, is some of the most demoralizing work that can be imagined.

    However, if you can make it work, you have built skills that will help you sell anything, and people who can sell anything get to write their own tickets.

    Stick it out, strive to be the best, and keep a good attitude. Your managers know the product is tough (trust me, they do). And your attitude will be remembered when better assignments come in.
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    • Profile picture of the author kirbymarketingconcierge
      I will tell you what I have done in call centers.

      this is very aggressive, but this is my way. you risk your job doing this.

      Show me the #'s.

      Explain to your boss?: I am a business asset (making Sales) I want to know the #'s to solve a business problem (it's me or the leads or this niche) then I decide to stay or go.


      (assuming your not a remote worker and can see real Data)

      I want to see if sales really are the same or not!
      Is it me or not???

      have sales gone down due to using the sames leads, list, etc.., or are they the same?

      are the top salespeople there getting great results from the same leadbase or is mgmt and ownership not telling me the reality?

      is the business growing or flat ???

      I would have to know - nothing personal, just business.
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  • Profile picture of the author Rus Sells
    I think the replies about leaving the job was a reality check, as in if you don't like it leave it. lol At least that's how I see it.
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  • Profile picture of the author yukon
    Banned
    Ask yourself, what would George Costanza do?






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  • Profile picture of the author Aaron Doud
    You need to remember a few things.

    1. The point of a call center is to make the owner money not to make you money.
    • They don't care how many sales you make.
    • They don't care how many calls you have to make to make a sale unless it is too low
    • Many call centers focus on low paid people who they can turn an burn. (You are reading a script not selling).
    2. They likely know more about what makes them money than you do.
    • Working for yourself means you have to focus on the best use of your time.
    • Having employees means you just have to make more money than they cost.
    3. Efficient is not the only way to make money.
    • It may make the profit per employee go up but total profit could go down as they would run out of quality leads.
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    Aaron Doud - Sales & Success
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Aaron Doud View Post

      • It may make the profit per employee go up but total profit could go down as they would run out of quality leads.
      Yup. If they deleted everyone that had been called 5 times without buying...their list would rotate out of existence. So I get why they just keep rotating numbers, and never delete a name.

      But it's hard on reps, who are treated as a commodity.
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