7 replies
I have 4000 flyers and want to spread the word about my business and hopefully make some sales. My target market is the wealthy communities in my city.
With USPS, I'll be spending 34 cents per flyer. Should I go with USPS? or a business that has a commercial mailing permit?

My main question is whats the best way to find viable addresses?
Should I find the first house in the community and start my address list from there?

ex. the first house in community xyz is 1001 blueville drive.
so then I make labels for 1002,1003 til the road ends.
#flyers #mailing
  • Profile picture of the author DWaters
    In my area there are companies that send out envelopes with many flyers in them. I get them every week. I know the cost is a lot less than if you send out individual flyers yourself. It depends on your niche of course.
    I used to work in an industry that advertised this way and the results were worth doing. It may be different now. Fo me persoanlly most flyers never make it into my house as my trash bin is in my driveway and I go directly to it after getting the mail.
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  • Profile picture of the author Paul M Smith
    I'm not sure how your postal system is set up but here in Canada I just go online to Canada Post and look for the city, community or town I am targeting and pay for flyers to be put in all the post office boxes both commercial and residential and also delivered to the doors who have delivery. I print off the receipt and drop off the flyers at the local post office and they do the rest.
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  • Profile picture of the author NatesMarketing
    I thought this was an Internet Marketing forum?

    Also - in hindsight - it would probably be best to figure out your distribution prior to getting 4,000 flyers printed.

    Anyway, to answer your question - there are companies that handle this type of distribution - at least in the US.

    I used to work at a golf course, and every Christmas season, we would put together thousands of envelopes and then drop them off to a company that would pass them out according to our targeted demographics (at least, that's what they said).

    I'm not sure of the prices of that as I was an envelop stuffer and had no say in any of the distribution, I just know that option exists.
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  • Profile picture of the author Steve B
    Originally Posted by chargersrool View Post

    My main question is whats the best way to find viable addresses? Should I find the first house in the community and start my address list from there?

    ex. the first house in community xyz is 1001 blueville drive.
    so then I make labels for 1002,1003 til the road ends.

    If you did that in my community you'd get almost all of your mail returned as undeliverable.

    What a waste of marketing dollars.

    You'd be better off hiring a bunch of youth to canvas the neighborhood and leave a flyer at every door. But this still isn't a great way to market since you are not really targeting your prospects (unless you think your service is perfect for everyone.)

    Spend some time on this forum, use the search function, and learn how to do niche targeted offerings. From the sound of this post, I would say you should do some study before you spend anything on marketing. Wealthy communities is not a targeted market, it's a demographic.

    Steve
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  • Profile picture of the author Entrecon
    Houses aren't always numbered in order.

    If you get the right permits and package your flyer correctly, going directly through the USPS is cheaper because you can get rates based on a carrier route.

    Your better bet is to go talk with a company that does bulk mailings and see what they can do for you. They already have the permits and know how to make sure your mail actually gets delivered to your target areas.

    I agree with the above as well that you are coming into this backward. You really need to figure out the method of delivery and the target market BEFORE you go printing a bunch of brochures.

    You haven't said what your product or service is either. If you were to give a hint as to what it is, you might get better advice on how to reach that market.
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  • Profile picture of the author chargersrool
    Thanks everyone for your help, I did some research and found a much better way to find addresses. I am sure my postcard/flyer will attract people rather than some AC companies flyer.
    I already planned my method of delivery as well so thats why I ordered a bunch.

    I appreciate everyones thoughts and help. Im learning everyday.
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