I was talking to some business owners and about me thinking about offering web design services and they mentioned some things that really stuck out.)
They said because i'm targeting small businesses and such, some of them are going to be completely against the idea of a website. That is because a lot of them have the mentality people already know who they are and they are going to come here anyway (Especially Restaurants like Pizzeria's, and other small places like that). These businesses main focus is doing sales in a small radius around there location.There not trying to service the whole world.
I was also told that in order for these people to possibly want a website, i need to relay to them how i'm going to drive more business to them. Because a lot of these places don't care about there Google search rating or where they come up in particular search engine. They want something that they can physically see or touch. They want to see an increase in calls and/more customers through their door.
My question is what can i do and say when/if a business says Why do I need a Website and how is this website going to translate into more sales? Cause in all actuality how can i drive more business to their establishment.
Another thing that was mentioned to me was. I don't have a physical brick and mortar building at the moment. That is a issue with some people. They think your trying to scam them. Since I don't have a physical location.
What can i do to combat that?
I work for Newspaper that the people in the area either no or have heard of. I was going to mention that I work there and such during my sales pitch. And that's so they know where to "find me". So they know i'm not going to take off with their money.
Thank you for your Time Again