Changing my business plan-could use help!

I recently got a lot of good advice on creating a postcard for home and auto insurance. I really liked the feedback and wanted more help for anyone that's interested! Here's my past and what I'm trying to do moving forward.

I own a personal lines insurance agency. Home & Auto Insurance.

I started this agency about 8 years ago back when ranking on Google was a piece of cake. I mainly built the business off internet leads that I generated and then referrals from the new customers. That worked great and got me to a point that I have a decent business, but it's a huge numbers game and I no longer generate the leads like I used to. The other thing I'm tired of is the fact that internet leads revolve almost exclusively around price and price alone.

This bring me to today. I have dabbled in networking and have had small success in the past with car dealerships and mortgage loan officers. My new form of marketing that I want to do and could use help with is networking with these types of people/organizations to create lead sources rather then just a once and done type of marketing. I figure even 10 good referral sources would prove way more valuable for me in the long run then postcards, buying leads, etc... that you quote and if you don't sell them your back to square one.

I am an independent agency that has 3 good auto and home carriers, but I don't always have the lowest price. This is what I have to overcome, especially when networking with loan officers for home insurance. Most of the time I run into the fact that they are already working with someone and they seem to focus only on price. It seems that I'll get someone to send me a lead or two and then I come in pretty much the same as who they are working with and the leads stop. I know I have to just keep working at it until I find the right partnerships and could use any advice to help me do this!

I know referrals from my current book of business are important and trust me, I get a lot of them! I feel that it would be impossible to get more out of my current customers. I get quite a few referrals and have a good system in place for this.

Thanks in advance for all the help! If I left this to vague, feel free to comment and I'll add to it!