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Highest cost for PPC Adwords

by theheron
18 replies
  • PPC/SEM
    • |
Hi
Anyone know what niche has the highest CPC in the UK or how I can find out?
#adwords #cost #highest #ppc
  • Profile picture of the author AdNetworks
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  • Profile picture of the author RachelTravels
    Wow!!
    Great resource!
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  • Profile picture of the author badboy_Nick
    Funnily enough, pretty much all of my CPA earnings come from the insurance, loans and mortgage markets ... and I do use Adwords as my main PPC traffic source.

    Just goes to show you: wherever there is competition, there is a healthy profit to be made. The trick however is to avoid these high-paying generic keywords and bid on the less expensive keywords (i.e. longer tail, etc). There is still a healthy profit to be made for us affiliates

    Nick
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    • Profile picture of the author dburk
      Hi Nick,

      Finally, someone who gets it.

      The most expensive keywords, are expensive because the advertisers are getting the most value per click on those keywords. You should avoid them only when you are inexperienced and haven't yet learned how to maximize conversions while keeping Quality Scores high.

      Google doesn't set those prices,they are established by the advertisers that want that traffic and have figured out how to maximize profits at those CPC levels. Generally speaking, the more expensive the click cost the bigger the earnings potential.

      Naturally, you need to have excellent Quality Scores and a highly efficient sales funnel to tackle the biggest opportunities,as the competition level will be intense.
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  • Profile picture of the author MichaelMcKinney
    Great statics of Highest cost for PPC in Google Adwords. It is really amazing to know the facts.
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  • Profile picture of the author willyboy104
    Just wondering, where the hell is the 'gambling' market from that infographic since they are most definitely one of the top 10.
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    • Profile picture of the author LucidWebMarketing
      Originally Posted by willyboy104 View Post

      Just wondering, where the hell is the 'gambling' market from that infographic since they are most definitely one of the top 10.
      Top 10 according to who? I think it's not there because Google and most other PPC don't allow promotion of anything to do with gambling.
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      • Profile picture of the author neilashworth
        Originally Posted by LucidWebMarketing View Post

        Top 10 according to who? I think it's not there because Google and most other PPC don't allow promotion of anything to do with gambling.
        Google.co.uk does allow advertising in the gambling niche - that's one of the reasons why most of the UK population (and Ireland where I live) are slowly being conditioned to spend most of their income on the lottery!
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  • Profile picture of the author GiupViecFree
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    • Profile picture of the author Joyhawkins
      Although they list lawyer on there, I find the CPC is a bit off. Any keyword relating to "Personal Injury Lawyer" that I've looked at is about $80-90 a click. Pretty insane.
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      • Profile picture of the author LucidWebMarketing
        Originally Posted by Joyhawkins View Post

        Although they list lawyer on there, I find the CPC is a bit off. Any keyword relating to "Personal Injury Lawyer" that I've looked at is about $80-90 a click. Pretty insane.
        The numbers are probably average CPC. This means some pay more, some pay less. I happened to have a lawyer client doing personal injury earlier this year and he paid nowhere near the $40 or so shown on the chart, more like $15. Of course, location may have something to do with it not to mention a good QS. He also did not mind since winning a case means tens of thousands of dollars.
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        • Profile picture of the author a2hosting
          Originally Posted by LucidWebMarketing View Post

          The numbers are probably average CPC. This means some pay more, some pay less. I happened to have a lawyer client doing personal injury earlier this year and he paid nowhere near the $40 or so shown on the chart, more like $15. Of course, location may have something to do with it not to mention a good QS. He also did not mind since winning a case means tens of thousands of dollars.
          I also wonder how broad of a range of keywords they are using. Yes, bidding on "Hosting" is pricey (they're listed as #9), but from my experience with our campaign as you get more and more specific (as long as it's not a hugely competitive keyword like "Dedicated Hosting"), the keywords generally will get much more affordable.
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  • Profile picture of the author nogres
    wow great statics of PPC.
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  • Profile picture of the author EricHoward
    great info
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  • Profile picture of the author Oziboomer
    I have Surgical clients paying obscene amounts for PPC and crazy thing is they would pay triple or more ...sky's the limit because they get a return and now they are addicted to the G.

    Then I get the question...why did I only get X I was expecting Y.

    In some cases it would be cheaper employing someone full-time driving around in a limo door-knocking.
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  • Profile picture of the author paulch65
    that chart must be way out of date.

    I've paid £80 per click in the rehab niche.

    The more they spend the more you can make in commission assuming you charge % of ad spend (which you defo should be doing).
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  • Profile picture of the author mjbelda
    Great pic!! where you found it?
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  • Profile picture of the author alrachid
    Proud to see donate pretty high on that list. Altough I would like it higher .
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  • Profile picture of the author trackleads
    The most I've seen was around $85 a click, and that was only the minimum bid to even show up on the first page. The keyword was something like "college degree online" (probably not the exact kw but the online college industry is extremely competitive in AdWords)
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