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Destination URLs On the Way Out. New AdWords Feature - Upgraded URLs

by dburk
5 replies
  • PPC/SEM
    • |
Hi Warriors,

I wanted to give anyone using URL tracking parameters or third-party tracking services with their AdWords ads a quick heads up. AdWords is doing away with destination URLs.

The ."Destination URL" field is being replaced with the new "Final URL" field.

Here's what you need to know:
  • If you don't use tracking, you're all set. Your destination URLs will become final URLs automatically later this year.
  • If you do use tracking, don't rush out and update all your existing ad's settings. Doing so triggers an ad review and resets your performance stats. Instead wait for now, AdWords is working on solution to update destination URLs to final URLs without resetting performance stats.
  • Do start using the new "Final URL" field for all new ads you create from this point forward.

Currently, updating destination URLs triggers a re-review of your entire destination URL and your ads stop running while your URL is re-reviewed interrupting your business for a period of time. One of the big advantages to the upgraded URL feature is you will now be able to update your tracking parameters without resetting ad stats, and without triggering a re-review of your landing page.

Here's a page that explains how to manage tracking and redirects in URL options.

Here's the announcement on Google's official blog for AdWords:
Inside AdWords: Get faster and easier URL tracking with new Upgraded URLs
#adwords #destination #feature #upgraded #urls
  • Profile picture of the author pluto1
    Thanks for the heads up! I hope it doesn't make setting Adwords more complicated.
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  • Profile picture of the author jgill
    How do I upgrade my account and obtain this feature?
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    • Profile picture of the author dburk
      Originally Posted by jgill View Post

      How do I upgrade my account and obtain this feature?
      Hi jgill,

      This feature is already in your account, you just need to start using it. For now you can choose either destination URL, or Final URL, but later this year Destination URLs will be phased out.

      If you have existing ad groups that use the destination URL, don't change them yet. AdWords is working on a way to migrate to Final URLs without losing your Ad's stats. Until then just start using Final URLs on any new Ad Groups you create so that you minimize the work needed to migrate when that time comes.
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      *       Don Burk Advertising & Marketing - www.donburk.com

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      • Profile picture of the author johnking2004
        What 3rd party trackers are compatible with the new upgraded url?

        I use prosper202 and it will not work with this new system. It requires that your tracking link contain the final destination url which p202 links do not.
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