Facebook CPC disaster

by Munyez

Posted: 11 years ago 16 replies

PPC/SEM

Hey fellas

I am targeting tourists in Prague for segway tours and having low CTR
I am targeting "people who are recently"

What am I doing wrong?

Here are some of my ads and metrics

#cpc #disaster #facebook

PaulSch 11 years ago

My first impression is that the pictures you are using are not very good for this market. They seem to be aimed at attracting single men and not couples or groups.
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esmarshall 11 years ago

use the facebook reporting to find out which demographic is attracting the most clicks
then refine your ads to appeal to that audience

but i would probably change some of these pictures you're using
they aint fit for purpose
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- GilbertoHernandez 11 years ago
  
  Why are you posting this again? You took ZERO advice
  from the previous thread... Same targeting... Same images...
  Almost same copy...
  
  Sigh.
  
  Thanks
  
  1 reply
  
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  Munyez 11 years ago
  
  Originally Posted by GilbertoHernandez
  
  Why are you posting this again? You took ZERO advice
  from the previous thread... Same targeting... Same images...
  Almost same copy...
  
  Sigh.
  
  Not here to argue but I did some changes.
  Like you told in the other thread, I am working on conversions and on landing page.
  
  1) "Why no target people who are recently there instead of traveling there?"
  I started targeting those people (disregard thread text, i copied text from last thread)
  
  2) "Use that to make your copy better, you are doing good
  on asking questions within your ad, but they need a reason
  ''why'' they need to get your service."
  
  Save up to 32 hours, see more in less time, reach rare destinations and etc.
  
  All I haven't done was making the copy "mouthwatering" like you said.
  I am working on that but it is hard to make mouthwatering copy with 5-8 words limit..
  
  Thanks
  
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PPC-Coach 11 years ago

Yep I remember this. YOu didn't really do anything suggested.

I'll say it here though, DO NOT TRICK PEOPLE. Your ads don't even show a segway!?!?! You're getting ice cold traffic, (if you get any clicks) and that's very hard to convert it. If you're offering segway tours, SAY YOU'RE OFFERING SEGWAY TOURS! Show pics of people on the tour on a segway! That will increase your conversion rate dramatically. Why are you seemingly hiding what the product is?
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Munyez 11 years ago

Three main suggestions were

1) CPC doesn't matter (ok, I am still trying to improve it tho, along with landing page)

2) Get better copy (I changed the copy)

3) New images (new images are in the making, will get them soon, using these meanwhile)

If you could give specific examples of copy etc, I would be very appreciative.
I am listening and implementing bot just btching
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- GilbertoHernandez 11 years ago
  
  That changes the perspective, instead of copy/pasting you should
  have posted the changes or what you are doing new.
  
  Remember that I said to target people already there because the way
  I see it is that they need to be there in order to pay and claim the
  Segway, instead of paying before traveling because they may have
  some objections like ''What if I get scammed'' What if I forget when I arrive''
  ''What if...'' Not sure if I make the idea clear here.
  
  You can even target people living there and have the angle to show
  them places they never knew existed in Prague.
  
  Regarding the copy, these...
  
  Save up to 32 hours, see more in less time, reach rare destinations and etc.
  
  ...Are not the ''reason why'' they want your service.
  
  Do they want to take a Segway on Prague to save up to 32 hours? Nope, they
  want to enjoy the location and squeeze every minute out of it by having a good
  time
  Do they want to take a Segway on Prague to see more in less time? Probably,
  but you are not telling them what are they going to see, neither what's in there
  for them
  Do they want to take a Segway on Prague to reach rare destinations? Probably,
  but you are not telling them what are they going to see, neither what's in there
  for them
  
  What's in there for them can be ''stunning views, mouth-watering food,
  exotic animals, awesome photography, awesome place to have dinner
  with friend/partner'' etc
  
  And why not create the ad using the power editor so you are not being
  limited to the amount of copy you can write?
  
  I really can't write the copy for you, the best I can do is give you ideas to use
  for you copy, if need a framework, use this
  
  When doing your ads, switch to the prospects POV… Why are they here,
  why they are looking at your ad, what’s in there for them,
  why they should read your ad — benefits — and what are they supposed
  to do next.
  
  For the images, do what PPCCoach said, if you can use video of the tour,
  even better.
  
  [ 1 ] Thanks
  
  1 reply
  
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  Munyez 11 years ago
  
  Originally Posted by GilbertoHernandez
  
  I appreciate the feedback and the help.
  I am going to put these tips in the practice right away.
  I do use PowerEditor and make up to 7-10 ad copies but I guess
  my mistake is not doing variety. I basically take 2 ideas and then
  create them using different words.
  
  Thanks
  
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stephanefunch7 11 years ago

You can watch this topic about FB video ads
http://www.warriorforum.com/social-m...ok-videos.html
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winnermarketing 11 years ago

?? I see ads spealing about Prague but I don t see any picture about this city .... (FIRST ERROR)

Advice:

choose a nice Prague photo + describe what king of advantage your site offers!
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specialnupe 11 years ago

Dude,

If I was a prospect, none of those images would make me wanna click on the ad.

Seriously try searching GOOGLE IMAGES ... click the link below

http://www.infobus.eu/lang/en/wp-con...tours_logo.png
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streamerguy 11 years ago

What @esmarshall says make sense, the higher the CTR the lower the cost
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- doubler82 11 years ago
  
  As others have mentioned, your pictures are definitely costing you clicks, the photos should give the user a good idea of your product before even reading the title. As it is now, I'm sure people are skimming past your ads since they photos don't really say anything.
  
  I would pause the campaign until you get your photos together. I would also put "Prague Tours" in large text on the actual images so that it catches peoples eyes while skimming. That alone should get you some more targeted clicks. Having photos of actual tours will also increase the confidence of potential clients.
  
  Thanks
  
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esmarshall 11 years ago

alls the warriors can do is offer advice, ultimately its up to you
but it makes more sense to take onboard what the people with experience are telling you
saves you time and headache

just saying
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cgkoste 11 years ago

yup- i agree. what do balloons have to do with sa seguay tour? total disconnect.
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AS3K 11 years ago

Just take some photo location from prague and make ads from them. easy
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