Target Equal or Different CPA for Mobile Ads VS Desktop Ads?

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  • PPC/SEM
  • |
I am in the Personal Development niche using PPC on Facebook and Adwords.

I have a question for those of you who are doing something similar: Do you Target Equal, Lower or Higher CPA for Mobile Ads VS Desktop Ads?

CPA = Cost for Each Lead Acquired using an opt-in page

Or do you target only for desktop ads and ignore using mobile ads altogether?
#ads #cpa #desktop #equal #mobile #target

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