That’s why, whenever I create a paid ad I want to make it as UN-clickable as possible! You often have to go against the obvious way of thinking if you want to succeed. Why do I act in such a weird way? The answer is very simple really: I want just high quality traffic, people who are most likely to buy something from my store! I don’t want too many “just lookers”. I don’t want to pay for their curiosity. My online store is not that big. I can’t afford to invest in a long-term perspective that maybe an occasional “just-looker” is a real buyer somewhen in the future.
So what I try is filter our everyone except people really looking to buy. To achieve that I do the following:
1. Use narrowly-targeted key-phrases. Never “LED lights” for example, but “27W LED work light”. I only want to see people looking for particular items I have in my store and I want them to see exactly that item!
2. Whenever applicable, show the exact price in the ad text or picture. This way people who look for a particular item can compare your offer with others WITHOUT the need to click your ad.
3. Include some information about delivery if you deliver orders or about your location if you don’t. Also, if you only deliver in a particular region or an area, only advertise in that area or a region.
4. As a general rule, don’t cheat, even slightly, to attract more people unless that costs you nothing. Do exactly the opposite: be as clear about pricing, product and every condition of your offer as you can. This will greatly improve your conversion rates (and will help your reputation, too).
Remember, for small online stores, particularly in early stages since inception it’s much more important to save money, get TARGETED and eventually HAPPY customers than receive tons of low-quality traffic (which “doesn’t work” as people later whine on forums and online marketing groups).
Mission “Save Click-Bucks for Little Entrepreneur-Girls n Guys” complete!