How many keywords should I have per ad group?

by xixna
19 replies
  • PPC/SEM
  • |
I was thinking, should i go big on this or not? Maybe i should stay on the golden line, in the middle. What did u do?
#group #keywords
  • I try to keep my adgroups as small as possible. Always below 5. This way I ensure that ad is as relevant for the keyword as possible. This will increase the quality scores of the keywords, and giving you the lowest CPC as possible.
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    • Profile picture of the author MarissaMarkly91
      bidding is the most important factor and need to increase keywords in your adgroups so that will increase your chance to show your add on any keyword.
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      • Profile picture of the author joansmith
        Originally Posted by MarissaMarkly91 View Post

        bidding is the most important factor and need to increase keywords in your adgroups so that will increase your chance to show your add on any keyword.
        hey nice marissa btw can you tell me which keywords so popluar
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      • Profile picture of the author Awais_Afzal1
        Originally Posted by MarissaMarkly91 View Post

        bidding is the most important factor and need to increase keywords in your adgroups so that will increase your chance to show your add on any keyword.
        So MarissaMarkly91,
        What do you suggest? What you actually do in your case?
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  • You need some data on your keywords before you can really know what to do with them. I wouldn't spend a bunch of time with a brand new campaign fine tuning the targeting on a bunch of different ad groups full of untested keywords. I start off by loosely grouping a long list of keywords into ad groups based on relevance and then split testing 2 or 3 ads for each ad group. In a few days, look at the data. The keywords that are terrible, just delete. The ones that are really good, grab them and stick them in a new ad group with more targeted ad copy and even a more targeted landing page if you can do that. That's just what I usually do anyway. Hope that helps
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  • Profile picture of the author solarwarrior
    There is no definite answer on how big or how small you should go.

    Instead, we should understand the reason WHY we need ad group in the first place.

    By placing a set of keywords in an ad group, we are trying to increase relevance of the ad
    and ultimately, increase the CTR of the keywords which in turn improve our quality score.

    Hence, it really depends what you are bidding for but as a general thumb of rule, I always stick to less than 10 per ad group.
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  • Profile picture of the author ASOtop1
    It is not so strict on amounts of keywords. You can bid the keywords based on relevance, competition.
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  • Profile picture of the author dburk
    Hi xixna,

    It may be tempting to group a large number of related keywords into a single ad group and write ad text that is general enough to be relevant to all those potential search terms, right?

    Wrong!

    Don't fall for that temptation.

    The biggest killer of ad performance is lack of specificity. Overly general ad text is a guaranteed fail.

    If you mix different search intents, or use a mixture of keyword root terms within the same ad group, it becomes impossible to create highly specific ads for all the search terms that will be triggered by the keywords in your ad group. Without highly specific and relevant ad text your ads will perform poorly against your competitor's ads.

    As a general rule, keep your ad group's keyword list small and tightly focused on a singular specific search intent that uses the same root term. This is an absolute must for campaign optimization.
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  • Profile picture of the author YNWA2017
    I would recommend between 1 and 10.

    It depends on keywords and so on but generally keeping each Ad Group as tight and as structured as possible is a good thing.

    What are other peoples thoughts?
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  • Profile picture of the author kharim
    Another great tip is to not spam with the same keyword over and over. This will cause cause search engines to think that you're spamming for higher ranking.
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    • Profile picture of the author dburk
      Originally Posted by MarissaMarkly91 View Post

      bidding is the most important factor and need to increase keywords in your adgroups so that will increase your chance to show your add on any keyword.
      Hi MarissaMarkly91,

      Sorry, but I must say that this is generally bad advice.

      Increasing the number of keywords within a single ad group for Search traffic may trigger more impressions for that ad group, but less impressions overall.

      By splitting your keywords into smaller tightly focused ad groups you can write ads that specifically match the targeted search terms, improving your CTR, which improves your Quality Scores, which in turn, lowers your CPC.

      Things are a little different when using keyword contextual targeting for the Display Network. You should use slightly larger keywords lists to increase impressions while targeting based on a theme, but even then you want to limit your ad group keywords to a specific and relevant topical theme.

      Originally Posted by kharim View Post

      Another great tip is to not spam with the same keyword over and over. This will cause cause search engines to think that you're spamming for higher ranking.
      Hi kharim,

      You must have accidentally posted to the wrong thread in the wrong forum. Please check the settings in your spambot, it seems to be miss-configured.
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  • Profile picture of the author vovanfree
    4 to 5 keywords on per ad group is fair enough to get low rates and best quality scores of keywords.
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  • Profile picture of the author Endrue11
    [DELETED]
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  • Profile picture of the author ledong123
    My mistake was not to use the negative keywords. The day I have started using negative keywords in my campaigns it resulted in better performance of my adds. Thanks for all the advise.
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  • Profile picture of the author cybernext
    There is no limit for your keywords in an Ad group. You can add as many keywords you can afford . But yes 4 to 5 are good to track and monitor.
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  • Profile picture of the author wendy oltman
    Try to make your content as much keyword rich as possible. Because without proper keyword stuffing it would not be possible for google directories to search for the relevant material from your sites. Also make banner ads that are catchy and just strike the user from the very first line.
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    • Profile picture of the author dburk
      Originally Posted by cybernext View Post

      There is no limit for your keywords in an Ad group. You can add as many keywords you can afford . But yes 4 to 5 are good to track and monitor.
      Hi cybernext,

      You are wrong!

      Actually there is a hard limit of 20,000 keywords per ad group. Even so, the OP did not ask if there was a limit, they asked "how many keywords should I have". While you suggested "4 to 5", your reasoning "good to track and monitor" seems flawed.

      Tracking and monitoring is easy enough with any number of keywords, there is no reason that I can see to use a specific number of keywords within an ad group related to making it "good to track and monitor".

      Keywords are grouped together in the same ad group for matching searchers internet to the ad content. The guiding principle is to achieve message match. It is impossible to have highly specific and effective message matching with a diverse group of keywords. Your keywords must have nearly identical meaning and intent to craft an ad that precisely matches that searcher's intent and also uses the language of the searcher within the ad text.

      Originally Posted by wendy oltman View Post

      Try to make your content as much keyword rich as possible. Because without proper keyword stuffing it would not be possible for google directories to search for the relevant material from your sites. Also make banner ads that are catchy and just strike the user from the very first line.
      Hi wendy oltman,

      Your spambot is posting in the wrong forum again. Please get control over your rouge spambot.
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  • Profile picture of the author simitch
    Research with your keyword and find out which are the most profitable for your niche then go for ads. make short as much as possible and it will help you to cut your cost as well. Thanks
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  • Profile picture of the author Evan Dickinson
    The target keywords per ad group depends upon the kind of product you are advertising. There is no hard and fast rule for the number of keywords for a ad group.
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  • Profile picture of the author MooreSuccess
    Wow good information guys,

    The way I see it is to start large and see what works then delete the rest. From there start adjusting pricing to see if you could get better CTR.

    I do like the 5-10 range though.
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