Bing PPC 200c with 45% CR.

Hi cl7,

One of the first things I learned 15 years ago in PPC advertising is that "related". or "similar", is far from good enough. The term relevant is more appropriate, because keywords, headlines, or marketing messages can be "related", or "similar" but absolutely irrelevant.

Do not make the mistake of assuming that because your ads, and landing pages are "related", or "similar" that they cannot be improved. "Related" and "Similar" are generally not good enough in a competitive niche.


Relative Relevance

Also, do not think of relevance as an absolute. There are varying degrees of relevance. You should aim for what I like to call extreme relevance. One metric that can provide a clue as to whether or not you have nailed "extreme" relevance is your CTR. Higher CTR usually accompanies extreme relevance.

Be Specific

Please be aware that relevance, especially extreme relevance, requires a high degree of specificity. If your keywords, headlines, or marketing messages are even a little too vague, or general, they will have a negative impact on CTR, and conversions.

Selling Vs. Marketing

Many people in the IM business are under the mistaken impression that they are practicing "marketing" when all they are doing is "selling".

"What's the difference" you might ask?

"Marketing" and "Selling" have very different goals as a primary objective. The primary objective of selling is to get a sale. The primary objective of marketing is to improve the method of getting a sale.

One thing that you are going to learn is that CPA offers come and go very quickly. In the end the only thing of lasting value that you are able to retain is your marketing skills and experience, which can always be applied to the next offer. Focus on developing your marketing system, develop a continuous testing and optimization process that can be repeated for each new offer. That is how you grow your assets in this niche.

Become A Marketer

So to answer your question: "should I look for a new offer or should I continue to tweak my keywords?"

Yes, to both. You should definitely continue to tweak your keywords, and you should also look for a new offer. Make improving your method of selling your primary focus and make sure that your process can be easily transferred to new offers. Your focus should be on improving your process. Do that and your sales will be the natural product of a successful marketing effort.

Marketing is a process of gathering data, analyzing that data for marketing insights, applying any insights you gain, confirming with repeatable data, and repeating the cycle continuously. This is also called an "Optimization Process".

You have gathered data from your first campaign, it's now time to start the optimization process. If you were to simply move on to a new offer you will have squandered an opportunity to benefit from any insights that might be sitting right in front of you in that data. Become a marketer, start your marketing process and build something of lasting value.

HTH,

Don Burk

45% Converion Rate? Man you gotta teach me what ae you doing

Something doesn't really add up here. ~45% (very high) conversion rate and ~1% (very low) CTR

Are you sure these are the actual numbers? Because if they are, then you're probably doing very well in terms of ROI. In terms of maximizing the profit, not so much.

Hi cl7,

Glad I could help.

Please keep us posted as to how things are shaping up with your campaigns.

Hi cl7,

Building negative keyword list is very important as you are likely paying for irrelevant search queries with you broad and phrase match keywords.

Also, be sure to check your ad distribution settings and if running on both Search and Search Partner, be sure to block referer that are underperforming.

As BF said, you seem to have the conversion part OK. I'm curious as to what a conversion is however. Surely not an actual sale.


As for the CTR, that has to be put into context. What's the average ad position? Are you mixing search and content networks? What is your Quality Score? The QS is going to be very telling.

https://flic.kr/p/MWVSci

here's a picture of the quality scores. they all have a CTR of 1.00% - 1.76%

I would increase my bid since you got good QS so it seems you are doing a good targeting job with good ads. You just need to get a higher position. A higher bid will get you higher position and that will translate to more clicks and more conversions.

https://flic.kr/p/MbxpM1 I have a question about this image. My max bid is .40c but somehow I end up paying 1.26 for it. :/

is it because my average position is 1.0? quality score is 9/10 still so that's a plus. I tweaked my keywords and landing page slightly and notice a slightly better results. I'm starting to see conversations (email submits) which means.. $$$

So the only thing left is to do is... keep monitoring it and see what works best and increase my daily limits.

Update: New Results

Here are the recent results.


https://m.flickr.com/#/photos/142477...4/30189692552/

Tweaked a few different texts and 2 different offers. It's a little pricey but I received a very high CR. (Leads & Sales)

I think I finally crack the cpa codes but i still need to find a way to cut down on the cost. My profit margin right isn't too high but there's profit! ^_^

any help with be appreciated!

45% ... com on man your spoofing us what you selling gold for the price of lead ?

J

The most valuable CPC is rarely the lowest CPC.

CPC is just a metric, profit is a bankable asset. Profit is way more important than CPC. The CPC level that generates the most total profit is the most valuable CPC.

Don't focus myopically on CPC, instead focus on Total Profit (Total Value - Total Cost = Total Profit). Lower CPC often lead to lower total profit. Instead try to find the optimum CPC, the level that generates the maximum total profit.