Google banner ads

by macmood86 10 replies
I know adwords doesn't allow affiliate marketing but can you do with google banner ads? and if not is there anyway around it
#pay per click/search engine marketing (ppc/sem) #ads #banner #google
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  • Profile picture of the author VictMarketing
    All ads are under review before they go live so there is no way to sneak in, and your account can be suspended if you break rules

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    Learn Google Adwords or Get Results with our Adwords Management (we are certified by Google) VictoriousMarketing.com
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  • Profile picture of the author dburk
    Hi macmood86,

    Google AdWords does not have a policy the prohibits affiliate marketing. You can use it for affiliate marketing provided you follow all AdWords policies, which many affiliate marketers do not and end up with a suspended website or banned for life due to egregious violations.

    The trouble most affiliate marketers find themselves in is that they fail to properly vet the affiliate merchant's offer and try to advertise a website that fails to meet all of AdWords policies. Affiliate marketing attracts people that are lazy, or are looking to avoid doing the work of creating their own offer. Those same traits often result in that same affiliate marketer avoiding the work of vetting offers for AdWords compliance, resulting in a suspended website or worse.

    If you try to promote offers using websites that are not in compliance with AdWords policies you will get your website suspended and if the violation is bad enough you will end up permanently banned from advertising on AdWords.

    It doesn't matter if you are using banner ads on the display network, or text ads on the Search network, all of AdWords policies apply to all advertisers. Make sure you read, understand, and follow all policies.
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  • Profile picture of the author johnbelley
    Its true google adwards doesn't allowed affiliate marketing, and its impossible to do with google banner also, you can hire someone who can advertise for you
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    • Profile picture of the author dburk
      Originally Posted by johnbelley View Post

      Its true google adwards doesn't allowed affiliate marketing, and its impossible to do with google banner also, you can hire someone who can advertise for you
      Hi johnbelley,

      I believe your assertion "Its true google adwards doesn't allowed affiliate marketing" is incorrect.

      Lets be accurate, Google has no policy that prohibits affiliate marketing. You just need to follow all of their advertising policies and many affiliate marketers are simply too lazy to read, understand, and comply with advertising policies.

      HTH,

      Don Burk
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  • Profile picture of the author Benjaminchan
    Here are three principles that guide my team when we create banner ads, along with examples of each:
    1. Be compelling. Banner ads have to be eye-catching enough to attract attention. Only then does your marketing message have the opportunity to break through. Things like animation, the use of faces, brand colors, and clear text help banner ads stand out.
    2. Be concise. At any given moment, someone might see a banner ad and only pay attention to it for a moment. In that moment, be concise to make sure your message sticks.
    3. Be clear. Banner ads tend to be relatively small, so you don't always have a lot of space to work with. Don't try to say too much; the ad may just end up looking cluttered. Instead, clearly communicate a single marketing message about a single product. The need for clarity goes for call-to-actions, too.
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  • Profile picture of the author Ro R
    Wow. I did not know that it was ok to promote affiliate products on Google. I'll have to look over the AdWords policies again. Thanks dburk.
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    • Profile picture of the author dburk
      Originally Posted by Ro R View Post

      Wow. I did not know that it was ok to promote affiliate products on Google. I'll have to look over the AdWords policies again. Thanks dburk.
      Hi Ro,

      I have managed numerous AdWords campaigns over the years for affiliate products. It's true that AdWords has no policy against promoting affiliate offers, however those offers must comply with all of AdWords policies.

      Google holds you, the advertiser, responsible for any claims and/or business practices that might not comply with their policies. You cannot say, "it wasn't me, it was my affiliate merchant that ripped off customers." If you are the advertiser your are the responsible party, so vet your merchants well. Your merchant and your own reputation become one-and-the-same when you affiliate. So not only your practices, but the practices of your merchant's business must all comply with AdWords policy, else your account will be in jeopardy.

      HTH,

      Don Burk
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  • Profile picture of the author natorob
    Here's a new option we've been using with great success. Try running some native ads on AdBlade, RevContent or some other native ad network.

    We've found we get a higher click through rate, and a little better conversion rates than banner ads on Google display
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    • Profile picture of the author dburk
      Originally Posted by natorob View Post

      Here's a new option we've been using with great success. Try running some native ads on AdBlade, RevContent or some other native ad network.

      We've found we get a higher click through rate, and a little better conversion rates than banner ads on Google display
      Hi natorob,

      Sounds like you may need to improve your targeting segments. You can generally reach the same people on both networks, so if the Display network isn't converting for you then you may need to improve your targeting methods.

      You have many different options when it comes to targeting the Display network, You can get highly granular in your audience targeting. By segmenting and testing it shouldn't be too difficult to get way better conversion rates.

      CTR generally isn't the best metric to judge banner ad performance in the Display Network campaigns. Typically, for the maximum branding effect you want your CTR to be lower on the Display network. What matters the most is conversion rates. You should not be monitoring just last click attribution, you need to also monitor view-through conversion and cross-channel conversions which Display is well known to drive those type of conversions.

      Also, the effects of branding campaigns are cumulative, that means your conversion rate should rise gradually over time, across all channels, if you are doing it properly.

      Another consideration is that you may need completely different landing pages for the different types of ads, native ads typically do best with advertorial style landing pages while landing pages for Display Network ads should be relevant to the targeting and message contained in the and work well with direct response offer pages. Perhaps you are using the wrong type of Landers for your Display banners?

      While is takes a little longer to split test and optimize Display ad campaigns, due to the many possible targeting options and variations in ad formats, the payoff can be amazing if your work at it long enough.

      The problem I see with most people that aren't successful in the Display network is that they never really go through a full cycle of campaign optimization before they quit. They really don't know how effective a well optimized campaign can perform, because the never close enough to one to asses it.

      HTH,

      Don Burk
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