A/B Testing

Hi salmonjames21,

What you should do next really depends upon your campaign goals.

What are your goals?

What was the point of the test? What were you trying to learn?

A/B Split tests are marketing experiments that should be conducted using the basic scientific method. The point of testing is to answer a specific question.

Did you formulate a research question?

If so, what was the question you were trying to answer?

Is your A/B split test configured properly to answer your research question?

Give us some specifics and we can advise you more specifically.

Don Burk

Hi salmonjames21,

I think you need better goals.

To "get a conversion" seems more like an objective than a goal. A better campaign goal might be to get 10 conversions within 30 days at break-even, or better. Now that would be a goal because it is time-bound measurable and worthwhile.

I'm not sure how much value you can get by split testing different budgets. If you are controlling all other variables then you can expect the results to be proportional to the amount you spent. Your time and money would probably be better spent testing something that would be more useful, something like trying to discover which value proposition your audience finds most compelling, as an example.

Try to realize there will never be enough time and resources available to test every attribute of a campaign, so it is important to prioritize the resources you have available on getting the results that will be the most useful for your marketing goals. Testing different budget levels will only tell you something which simple math can already provide the answer. I suggest you pick something more useful to test, something that can provide a real useful insight.

HTH,

Don Burk

badget is the last thing you want to optimize (to increase earnings on already optimized campaign), first you have to optimize for CTR and CONVERSIONS so you are focused on a wrong thing
Victorious Marketing

Hi salmonjames21,

There are many keyword matching strategies that you might pursue, the important thing to keep in mind is that you want to optimize "search terms", not keywords. Keywords are what we use to target search terms, however what you need to analyse and optimize are search terms, not keywords.

To target precise search terms you need to use exact match keywords. To target a range of less predictable search phrases you can use Phrase Match keywords. Broad match is only useful for discovering new search terms that you haven't yet thought of that might be useful.

In the long run, after you have optimized your campaigns, most of your ad spend should be going to Exact Match keywords that will precisely target and trigger ad impressions for the most profitable search terms.

HTH,

Don Burk