I am dipping my toes into FB ads and have been referring to quite a few well known teachers of the subject. Most of them seem to recommend a similar 4-step funnel:
1. Engagement (get people to watch your videos, read your blog, etc.)
2. Leads (get people to opt-in to get your giveaways.)
3. Conversions (direct call to action.)
4. Retargeting (discounts, social proof, anything to put them over the top.)
I was wondering about fellow Warriors' experience with that kind of funnel. In particular, I'm curious about the necessity of the first engagement step - is it still beneficial if you can get cheap leads right off the bat?
Any thoughts welcome!