What is the mistake I am making in FB ads?

4 replies
  • PPC/SEM
  • |
Hi everybody,
If you own an e commerce website that sells ready made Wordpress sites in different niches, and targeting an audience who are either interested in website flipping, or simply looking to own a starter website instead of creating from scratch, and you are building a blog that will post step by step tutorials, case studies, advices, flipping blueprints and systems, etc..
What would be the target audience in FB ads, their interests? I tried many times without luck, the site is not launched yet, but there is a good squeeze page for collecting some pre-launch leads, as a giveaway, I used one of the ready-made websites (beauty and make up woocommerce store).
I had 1500 reach, without a single lead

Here is the audience:
Location - Living In:
United States
Exclude Location:
United States: California
Age:
18 - 45
Language:
English (US)
Exclude:
Field of study: Web development, Employers: Web development, Job title: Web development
People Who Match:
Interests: Affiliate marketing, Flippa or WPBeginner - WordPress for Beginners
Interest expansion:
Off
Potential Reach: 440,000 people

Here is a screenshot from the boosted post

Please help me, what do you think the mistake I am making?
Thank you
#ads #audience #making #mistake #readymade #selling #target
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  • Very interesting business model.

    Selling on FB directly is tough. People are there to socialise.

    Want you should do is educate your customer by either offering an Ebook on how to build a business flipping sites, or a video course. Then offer the service in the follow ups or as an upsell.

    Remeber, no one likes to be sold to.

    And noone buys the product or service, they want the transformation that your product or service can bring.

    So market the message not the product.

    Hope that helps
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    • Originally Posted by Mohammed K Sheikh View Post

      Very interesting business model.

      Selling on FB directly is tough. People are there to socialise.

      Want you should do is educate your customer by either offering an Ebook on how to build a business flipping sites, or a video course. Then offer the service in the follow ups or as an upsell.

      Remeber, no one likes to be sold to.

      And noone buys the product or service, they want the transformation that your product or service can bring.

      So market the message not the product.

      Hope that helps
      Thanks a lot Mohamed for your reply.
      In fact, I am offering one of these Ready-Made websites for free, when people sign up, they are redirected to the thank you page, which contains more information about the website, and the expected launch time. And in the bottom of the page a direct link to the archive that contains the website backup + step-by-step guides on how to install the web site, customize, promotion, etc.. With upsells of course. But I am confused on why the fb post reached so much people and almost nobody takes care about my giveaway. I feel I missed something in the campaign, but not sure what. Thanks for the help.
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  • Profile picture of the author Shawon10
    Sir
    For your website reach may be the adverts was not created in targeting audience. only using the reach ads will not give much result. for that you needs to create many A/B split Test ads and also needs to cost money in ads. from there using the winning ads needs to create the conversion ads.
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  • Profile picture of the author Manoj Negi
    1- Make sure you have added the PIXEL code on your landing page and thank you page and create the CONVERSION so that you can track and optimise further.

    2- Create 4-5 different ad copies with different visuals and different call-to-action. Add the strong Heading and Newsfeed for the ad copy, see an example below.

    Heading: Google Friendly Website For Start-up Companies
    Newsfeed: No Technical Knowledge Required
    or
    Heading: [50% DISCOUNT] Custom Wordpress Websites
    Newsfeed: Set up in 10 Mins ONLY

    3- Run the SPLIT TESTING to see which Audience and Placement work for you. You can visit here to know more on Facebook Split Testing

    4- Replace the advert banner with a strong message, instead of beauty product banner image as you are targeting all businesses/audience.

    5- Under the SPLIT TESTING you can create one audience targeting " Wix theme, Wordpress theme etc" who have shown interest on such ready-made template solutions.

    6- Try Carousel ad and cover all the benefits in every slide, example- 1st Slide, Readymade Custom Wordpress Theme. 2nd slide- No Technical Knowledge Required, 3rd slide- Website Setup in 5-10 Mins etc etc.

    Hope this helps!
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