How many keywords should I have per ad group?

Hi Camila123,

Never aim for a specific number of keywords within your ad group.

There is no magic number of keywords. What is important is that all the keywords in your ad group must be extremely relevant to the message contained within each and every ad within that same ad group.

Search Ads

Since your ads need to be highly specific to be effective, your keywords within an ad group need to be limited to keywords that will trigger relevant searches for that specific message only. As a result the list of keywords need to be quite small perhaps only a single keyword in some instances.

Display Network Ads

For contextual keyword targeting within the Display network you need to include more keywords within an ad group to help define the overall broad context of your topic. In those types of campaigns you typically need to have a couple dozen keywords, or more, to make the overall context easier to be understood.

HTH,

Don Burk

Hello,

You are right dburk, number of keywords in an Adgroup doesn't matter. The keywords which you club in the adgroup should be relevant.

Keywords, ad group, ad copies and landing page should be relevant to each other that is important. More the relevancy more the quality score and lesser the amount to spend on per click, depends on the competition.

I think adwords specialists recommend less than 20 words.

I think , is's better to use 10-15 keywords.

You should use more then 20 keywords in one add group

As per my experience you should use more than 10 keywords also add keywords which has good quality score.

Hi Warriors,

Be warned, people on this thread that are saying you should use a specific number of keywords either have no idea what they are talking about, or they are simply trying to mislead you.

Never add a keyword to an ad group if it isn't perfectly relevant to the ad text of every ad within the same ad group. And, never write generally worded ads. Make sure that your ads are really very specific, in doing so it will severely limit the number of keywords that are extremely relevant and suitable for an ad group.

There is no specific number, of keywords you should be aiming for, just make sure that all keywords are specific and relevant to the ad text in the same ad group, and that all the ads are specific and relevant to all the keywords within the a\same ad group. If that number is just one or 2 keywords, or 20 or more, it doesn't matter, what matters is that they are all extremely relevant and the message matches the intent of the search terms.

Anyone saying otherwise is offering bad advice.

HTH,

Don Burk

Start with 10 keywords, analyze it, optimize it for maximum profit.

When it comes to ad groups, the typical answer is somewhere in the 20-25 keyword range, and definitely no more than 30 keywords per ad group.

It's weird how people ignore advice from a senior WF member, one that clearly knows what he's talking about.

Don't get into the mindset that you need a certain number of keywords in your group. Like Don said, it's not a question of quantity but one of quality. If a keyword if not relevant to the theme of the group, it doesn't belong there. Groups have to be tightly themed as well. I've seen for instance a dentist throw everything into one group, keywords about teeth cleaning, dentures and braces. Of course he had dozens of keywords but they were not related to each other and certainly not the the ad itself. Successful campaigns are ones that are granular. If that means that a group has just one keyword, that's what it should be.

It is actually perfectly okay to have an ad group with less than 30 keywords. Having too many keywords in your PPC account is actually consistently listed as one of the most common PPC mistakes.

Nobody can tell you that what numbers of keywords you should use per ad group, but just one thing i can tell you, you should choose your keyword more wisely, it can be 10, 20 or 50 (actually it depends).

The best practice is not the number of keywords but how relevant the keywords are grouped together.
Always make sure the keywords in the ad group are relevant to the ads you are promoting to ensure you get the best quality score for your campaigns.

for ad groups, the typical answer is somewhere in the 20-25 keyword range

The best rule of thumb is to use no more than 20 keywords per ad group.

Give those groups proper names for one thing. In group 1, that first keyword looks out of place. All the rest are about fillings. Otherwise, you got the right idea. Maybe split off the laser whitening one to another group. You could have a more specific ad for those looking for laser whitening vs plain whitening.

Are you a dentist? If so, is that laser whitening better? Safe? I've been thinking about that lately as I could use it.

For Search:
All depends on the type of match you use.
3-5 broad match might be enough to keep it relevant to the ad copies.
For the exact match and phrase that could be more

For Display:
20-40 broad match.
Anyway, the majority of traffic most probably be coming from only a couple of them

At risk of restating what others have said in this thread, while bringing up more ideas not mentioned yet...

1. A common recommendation is no more than 20 keywords per ad group.

2. Others recommend using the SKAG approach (Single Keyword per Ad Group).

Personally I don't like the SKAG approach because of the bloat it can add to an account, often generating little or no activity in at least some of the ad groups.

However, the SKAG method is a good way to increase CTR, because the ads can be written to be highly relevant, laser focused, on the keyword in the ad group (which can't really be done in multi-keyword ad groups).

3. My recommendations:

* There's no set number; it depends on how well a keyword performs. If it hasn't converted, it hasn't proven its value and doesn't deserve as much attention or as high of a priority as converting keywords. It's similar for keywords that don't get many impressions.

* It's okay to start with a higher number of keywords, in fewer ad groups. But as performance data accumulates it's smart to move the better (converting, or higher-impression) keywords to their own ad groups, using ads with copy highly relevant to the keyword(s) in them.

Marty Foley ~ ConvertMoreTraffic.Com

Marty, I think you are taking the SKAG idea too literally and why you are saying it bloats the account. It's not one keyword per group as in the exact match by itself in its own group, the phrase match in its own group and so on. It's the keyword in all match types in one group.

For example, if you do SEO, your keyword being "seo services" would all be in one group:

"seo services"
[seo services]
+seo +services

not three different groups. In fact, I would put the singular "seo service" and [seo service] in that group as well since it's the same and over time you can gauge the differences if any, know what the tendency is (do most search on the plural?) and if the QS is affected by at least two factors in which case you may want to split the singular and plural forms.

The idea behind SKAG is that each group has a specific keyword and not related ones. So if you want to use "seo agency", that keyword would be in a separate group from the services group above. They are related ideas and similar (lateral) but you want to keep each separate.

excellent discussion, learned several things.

Yes, I'm sure that many, if not most, take SKAG literally and have just one keyword in a group. But that was in my view never the real intent. In fact, SKAG, the way I define it, has been what the gurus have been preaching since the beginning. They just never called it SKAG until someone coined that phrase. Granted, it's a cool acronym and fun to say.

The problem as you point out is someone reading or seeing something and following blindly not fully understanding or realizing the implications. The reverse is overdoing it and just as bad. I had a client that had set up his campaign with hundreds if not thousands of keywords in their groups. The problem: he came with every possible variation he could think of such as "oil filter for toyota camry", "oil filter for a toyota camry" and "oil filter for my toyota camry", 99% of which never got any impressions.

I would recommend 5 to 10 highly targeted keywords are more than enough.

There is no right amount of keywords to put in an ad group. Some ad groups may have 1 keyword, while others have 20+. The secret is to group all the relevant keywords together in the same ad group so you can show the most relevant ads, resulting in more clicks, higher QS, and more conversions.

Google specialists will recommend 15 - 20, but this is bad advice particularly if your keywords could be broken down into smaller ad groups to further improve ad relevancy.

You can put keywords as per your targeted conditions. Not any length are mentions

I think 20 keywords is preferred for ad groups

I think a moderator should close this thread. Nothing new nor informative is being said.

Better to use 10 to 15 keywords

I usually strive for no more than 15 keywords per ad group. But I also have ad groups with 50 keywords or more, and that's fine too. It just depends.

While Google itself suggests on using 10-20 keywords when creating a new ad group. You might think of it as a best practice to continue, adding similar/related terms that stick with the theme of the ad group

There can be any number of keywords in an Adgrowup as far as your Ad --> Keywords --> Landing page is relevant.

The goal for keeping separate Adgroups should be to maintain a good quality score.

There is no such limit or a magic number for keywords. It totally depends on you how many suits for your campaign? but yes definitely, later on, you have to optimise that keyword list as per their working.

I would say you should have the least amount of keywords per ad group. If possible go only with 1 keyword per ad group. Just focus on to get the maximum quality score on most relevant keywords that describe your products effectively.

According to my experience 15 to 20 keywords are the perfect for 1 Ad group. It all depends on you that's how much but as per my experience this is the quick and effective.

I would like to recommend max 20 keywords. And 15 is the number I prefer.

Its better to use 5 to 10 keywords per ad group.

Up to 15 Keywords is fine , and need to choose them after making good research which are having more keyword density and being most searched by the audience.

The number of keywords depends on you, since you may have many keywords but you get the most of them are not competitive therefore lowering the CTR which will result you to pay more . but with fewer and competitive keywords it will result to a high CTR therefore more impression and less pay more sells.So the best thing is to find the best keywords that are competitive . and this you can get by using some software which helps you to know the best keywords and how they are competitive in the market.
some best software for keyword search are ....

I usually strive for no more than 15 keywords per ad group. But I also have ad groups with 50 keywords or more, and that's fine too. It just totally depends.

Keywords are not a matter, Ad relevancy is very important. You can create unique ad copies to your keywords.
For example each Ad Words account you can create 10,000 Campaigns and each campaign you can create 20,000 Ad Groups and each ad group you can create 50 Ad Texts and each AD Group you can create 5 Millions Keywords.

Campaigns 10,000
AD Groups 20,000
Ad Texts 50
Keywords 5 Millions

10 - 20 keywords per ad group is ideal as we can serve a much more specific ad for those keywords. Around 50% of advertisers paracticing and this works for them.
I always recommend to mix n match the strategies that help you increase CTR. So including both generic and SKAG ad groups with a mix-n-match in the campaign will benefit to get good results.

By the way, who Is the best network that optimize ad keyword?

That all depends on the Keywords you want to focus. I always prefer to add 10-15 keywords in an add group and some time even less so that i can effectively optimise the Advertisement. Placing keywords which are not specific to you Ad will result in Less Quality score and your ad can never place higher in placement.

you should target all the combination which will bring right customers to the landing page.

First, you can start with 10-15 Keywords in an Ad Group. Then after it starts performing you get search term report. From the search term report, you can add new keywords

Starting with 10 to 15 keywords is the best thing according to me. Rather you can also use below 20 keywords.

Hi,
As we know, if we go with Google, there is mention that not used more than 20 keywords per ads groups.
According to me, there is no such limit for that but used such keywords which are relevant to the content of your website. What I used it is between 10-15 keywords per ads group for better results or for better ranking.

You can use upto 10 keywords per ad group.

KWs are not about quantity but rather how they are
related to content they're representing.

You may have group of 2 and it will be enough to place
your site on top or 5 but nowhere to be found.



fastreplies

may be it is upto 25 i think so.

There is no such magic number it depends upon how many keywords an ad copy describes. It is always good to have more specific ad copy over having a general ad copy.