Google or Bing?

by WF- Enzo Administrator

Posted: 4 years ago 56 replies

PPC/SEM

The never ending question - which PPC network is worth the resources? Google? Bing?

Why Google

Google Ads work by running your ads across two networks - Search Network and Display Network - for maximum reach and effectiveness.

When searching for a query on Google, ads typically look like this:

Why Bing

Bing works differently because the Bing Ads platform is integrated with Yahoo! and AOL search, which means that when you advertise on Bing your ads will display on all three (Yahoo, Bing, and AOL).

Bing queries look like this:

Should you place an ad on either Google alone? Bing alone? Or place on both search engines?

#bing #google #search engine

outreachpanda 4 years ago

Google always.One of the best search engine till date.
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Reddevil007 4 years ago

Bing is mainly US centric so it is limited but it has a lot of potential and the competition seems to be increasing but if you want to scale then there is no better option than Google.
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Andrii Ozemko 4 years ago

I have used Google Ads only. It is expensive. What about Bing? Is the price the same or higher? Could someone share their experience? Thanks.
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mostafag 4 years ago

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adelcollo 4 years ago

Better on both search engines.
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Moritz Bauer 4 years ago

I think, only Google is worth it for growth. Google has a market share of 95%.
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Alex Coleman Kime 4 years ago

No doubt, Google is giant in this field.
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Daniel Stuart 4 years ago

google is best search engine till now ..
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martworld 4 years ago

Google is unbeatable leader in PPC. But bing ads has low costs which attracts many new advertisers. So if you are looking for cheap pay per clicks, then bing is your choice.
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- angrybudcom 4 years ago
  
  Titanic was unsinkable too. So was Bismark. We shall wait for google's turn.
  
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Eduard Curious 4 years ago

google is a giant in his field we cant campare google and bing in single line...
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Joseph Northfield 4 years ago

Google is One of the best search engine Bing is also good but I recommend Google
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HeyleelDotCom 4 years ago

Google is so far the best. It's global and not limited to a specific country. Bing, AoC is centered on US citizens though not limited to US alone.
In the end, it depends on your running budget. Ads are expensive, bith Google and Bing
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mudassar450 4 years ago

I think small enterprenuers like us should use bing PPC as compared to adwords. Adwords is highly compatitive even for the long tail keywords now.
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deu12000 4 years ago

Big budget and big traffic you go to Google. Smaller budget and much lower traffic amount you go to Bing. You can use both though. Bing actually has an importer where you can import your Google campaigns right into their system.
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Profit Expert 4 years ago

If budget is the issue then bing otherwise google's traffic quality is far better than any other search engine out there.
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- IGotMine 4 years ago
  
  Originally Posted by Profit Expert
  
  If budget is the issue then bing otherwise google's traffic quality is far better than any other search engine out there.
  
  So high-quality visitors only use Google? Damn Bing low-lives. .
  
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gargneha01 4 years ago

Google is the best advertising platform according to Bing.
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- blackbelt 4 years ago
  
  Yes Google for sure.
  
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angrybudcom 4 years ago

Why not google: Because I spend for an app same amount of time as for "integrating" their rubbish sdk which is always a problem, it always crashes, never support old models which are half of users at minimum. Company tracking everything yet not allowing to test ads in live, just a suspicious behaviour, for me.

Why not bing: Their webmaster panel was not working for almost a year (well, I wasn't being checking daily yet that's my own number). I'm a dev, and such was unprofessional enough. And...

Anyone knows, why they show on (almost) any request, "find it in google", go find yourself in google! xD))
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caesarianobora 4 years ago

I haven't tried Bing yet but I guess Google is still the most search engine friendly ..
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Lilya 4 years ago

Bing's video search is significantly better than Google's. This is the biggest difference between the two. Bing gives more autocomplete suggestions than Google does in most cases. Google only gives four, while Bing gives eight.
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AzieDesigns 4 years ago

With Bing you will be on Yahoo, AOL and Bing.

With Google you will be on Google (that alone is a winner) but you will be on thousands on websites that are serving Adsense. so you are not just on a search engine.

Google always wins!

Regards.
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codingku 4 years ago

google still the best
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paid4 4 years ago

It's google and it will not change the next years
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Afshan Bashir 4 years ago

Only Google. I never used bing.
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devbackham079 4 years ago

Google always best, bing is also
but mostly the bing derives their search result from google and yahoo!
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monoj 4 years ago

google is always best ever.Google are very update more than other search engine.I things it is best platform search engine.so everyone use it.
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ellenjason 4 years ago

I personally recommend Google. Because most of the users go for Google when it comes to looking for anything around the world.
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SolaymanRumon 4 years ago

It depends on you. Track which platform back most ROI.
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mikest4u 4 years ago

Well Both are Good for PPC, Google has very wide range of audience as compared to Bing. Bing Ads interface and Desktop editors are also quite outdated as compared to Google Ads.
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blackpropeller 4 years ago

Short Answer: Google. Google owns 90% of the market share, where Bing owns about 2%.
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- medicineman 4 years ago
  
  Originally Posted by blackpropeller
  
  Short Answer: Google. Google owns 90% of the market share, where Bing owns about 2%.
  
  While this is true, targeted traffic is targeted traffic.
  
  It is from Google then it is from Google. If it is from Dogpile, then it is from Dogpile.
  
  Paying a smaller CPC, which is probably what would happen outside of Google, would still get the same targeted traffic and probably at t lesser price.
  
  There are experts out there like Perry Marshall who may put me to shame for saying the above, but hey he is the expert, not me.
  
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enamulmkt 4 years ago

Google.

You can get desired targeted audiences on the website through Google Ads PPC from Google Search Network and as well as Google Display Network. But CPC may high at Google than Bing.
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lakersgirl 4 years ago

google over bing
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cmsminds 4 years ago

Actually the decision to use Google or Bing ads could be taken upon checking your business, it's returns and your business categories performance on bot the networks. Personally, I think you should not choose one, you should advertise on both as both the search engines have their own dedicated customers which are your prospective clients. So, take a chance on both the platforms for some time, and decide which one is good for your business.
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Gokulavani 4 years ago

Google is one of the best search engine.
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Sophie Leonard 4 years ago

Google for sure. It is the best search engine with nearly 95% market share. Also, it is global whereas Bing is somewhat country-specific.
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IMWealthMogul 4 years ago

Using the 80/20 rule, you should definitely go with Google. You'll get the biggest reach and most bang for your buck. If you can get profitable on the big G, definitely roll out to the smaller networks like Bing and others.
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medicineman 4 years ago

Prices seem to have gone up on Google paid search.

Bing is a little bit better. You get more bing for your buck. ☺
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godfather25 4 years ago

Although google is a much bigger platform, and will get you traffic much faster. Click per costs is pretty steep. Bing is getting more competitive too, since advertisers have now flock over to them.

Bing will get you traffic. Traffic is traffic to me. If they click on your ads, and they're targeted and well written. Don't see why Bing would be so much lesser.

It depends on your niche as well, and what you're trying to do. I could be wrong, but I don't think Google likes landing pages for example.

I've never used Google, so I won't pretend I know how good it is. But hey, they're still the leading advertisement out there. So they are doing something right.
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TobiMDD 4 years ago

I heard a lot about people who had great results using bing...I started using bing myself..but just starting out there..need to get better because right now the cpc is too high..

never used google yet, but maybe in future
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Md Nur Mohammad 4 years ago

Google is the best search engine in the world
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natostanco 4 years ago

Google has a much bigger market share. Like 90%+ if I'm not wrong. That'd be the best way to go about it.
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Jeffery 4 years ago

There are significant differences in Google .vs Bing 'reach' wherein there are Global Reach and United States Reach.

In a nutshell, Google is best for Global Reach albeit in terms of expense it is more expensive compared to Bing.

.vs

Bing is arguably the best for United States Reach and less expensive.

So, depending on your 'target market' and your 'organic spend vs. ad spend' Bing is often desirable for U.S. Markets though more difficult to learn and manage .vs Google is desirable for Global and U.S. Markets though more expensive.
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marrcena 4 years ago

Both. Of course, Google has a bigger market share, but you can opportunity on Bing as well.
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buysoundcloudlikes 4 years ago

Google is better than Bing because 92% of users use the Google search engine in the world so Google is the big advertising platform.
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Jack107 4 years ago

All I can think reading the replies is the little girl from the Australian taco ads.

https://media.giphy.com/media/3o85xI...LR4I/giphy.gif
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richarddaris 4 years ago

I live in Bali, Indonesia.

Can I pay from my local bank or ATM to bing?
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smedia11 4 years ago

Size doesn't matter! (or so I've been told)

One thing to consider, is how much traffic are you looking for? Lets say Google gets 100,000 keyword searches a month and Bing gets 25,000

If you are only buying 1000 clicks Google being larger than Bing hardly matters as both have enough traffic to fulfill your needs.

Plus why not use both?
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itsmohiit 4 years ago

Google is the best search engine, Bing is also.
but google is work for good result and bingo not found ad in the according to my search.
Batter is google search engine.
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jackanderson96 4 years ago

I'm having success with Bing.
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mikest4u 4 years ago

In My Opinion, Google is way batter compare to Bing Ads. The Cost per Acquisation CPA is usually low as compare to Bing.. The only flip side is CPC. Cost per Conversion, Which seems to be increasing day by day for Google.
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ScoopUp 4 years ago

Bing is still far behind Google in market share. So, in terms of volume Google is your best play. Bing can be a great supplement to Google. If budget is an issue, then you can always test them both and roll with the one that gets you a better cost per lead or ROI if you are looking for sales.
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diwakar60 4 years ago

No Doubt Google Ads is far far better than Bing Ads, No Question about it. Bing Ads used to be better than Google Ads 4 to 5 years before. But day by day traffic of bing is getting low. Any help needed reply to the thread. Also visit
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cheese1688 4 years ago

Google is your best bet. It's the biggest search engine ever. I hardly hear anyone say "just Bing it'. Mostly "just Google it".
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spartan14 4 years ago

Take it simply my friend .Ask 1000 people if they heard about google ,i am prety sure you will get 1000 people saying yes . Now ask about bing and i am prety sure that at least 40 percent they dont know about what its bing .So if you think a little the equation its simple
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