Why would this smart campaign have so many users off of so few clicks?
- PPC/SEM |
I'm running two ad campaigns, an adwords smart campaign vs. an original adwords search campaign.
Under Acquisition > Google Ads > Campaigns it shows the original search campaign with 40 clicks and 32 users, which makes sense. The smart campaign, however, shows 22 clicks and 157 users. How the heck?
Then in the second adwords report, Acquisition > Campaigns > All Campaigns it shows 32 users off of 40 sessions, but the smart campagin shows 157 users off of 176 sessions.. am I misunderstanding something about these metrics? Does it sound like the analytics tag is off?
Thanks
Under Acquisition > Google Ads > Campaigns it shows the original search campaign with 40 clicks and 32 users, which makes sense. The smart campaign, however, shows 22 clicks and 157 users. How the heck?
Then in the second adwords report, Acquisition > Campaigns > All Campaigns it shows 32 users off of 40 sessions, but the smart campagin shows 157 users off of 176 sessions.. am I misunderstanding something about these metrics? Does it sound like the analytics tag is off?
Thanks
