'Zero Search Volume Keyword Targeting' sounds complicated, but...

by WarriorForum.com Administrator
8 replies
  • PPC/SEM
  • |
A new article on Search Engine Journal reports that Google just answered a question about targeting keywords with no search volume.



This happened in a recent Google office hours hangout, with Googlers answering the question of whether or not to try ranking for zero search volume keywords.

The person asking the question noted that they're ranking for keywords that have zero search volume and whether they should target those for ranking purposes:

"Let's say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page. Should we target that keyword?"
A Googler identifying themself as Lizzi (likely Lizzi Harvey) answered the question:

"...You can optimize for whatever keywords you want. And it's not always about the keywords that have the most volume. I would think about how people should find your page and target those keywords."
Lizzi's answer is similar to what's written in Google's documentation in the SEO Starter Guide. The SEO starter guide document also recommends thinking about how users might find a webpage. What's interesting is that they suggest thinking of how different readers might search depending on their knowledge or experience level.

Someone who's new to a topic might search with unconventional phrases while someone who's experienced will use the jargon that is commonly used. For example, someone new to saltwater fishing might search for saltwater fishing lures. Someone who is more experienced might search for a pikie metal lip plug (which is a handmade wooden lure that swims with a puppy tail wagging motion).

Google's SEO Starter Guide advises

[QUOTE]"Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results."/QUOTE]

So, basically, the SEO starter guide advises writing and optimizing for a readers needs.

Zero Search Volume Keyword Targeting

There is a trend being talked about called Zero Search Volume Keywords Targeting. It's an unhelpfully named keyword research strategy. The strategy is actually about targeting longtail search queries. Longtail queries are keyword phrases that are rarely searched for.

The concept of longtail is often erroneously referred to as keyword phrases that are very long. That is incorrect. It's the rarity of how often it's searched for that is the defining characteristic.

And it's a useful strategy because if the phrase is something that someone would search for then it's useful to optimize for it. So it all circles back to what Lizzi suggested, to think about how people might search and use those phrases within the content.

This is all kind of obvious when you think about it, but I think the relevant thing here is: how often do we really think about it?

What do you think?
#’zero #complicated #keyword #search #sounds #targeting’ #volume
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  • I think an advantage to Zero Search Volume Keyword Targeting is if you're on top for that keyword, developing a market to search for that keyword can also be part of the strategy.
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  • Profile picture of the author seofreetips
    SEO is dead. Google want paid ads only.
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    • Profile picture of the author WF- Enzo
      Administrator
      SEO isn't dead

      Originally Posted by seofreetips View Post

      SEO is dead. Google want paid ads only.
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  • Profile picture of the author JamesMan
    I think google gives value on how relevant that keywords is to the searches regardless if it has no volume at all.
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  • Profile picture of the author visimedia
    sometimes 0 search volume kw is simply the longer form of more main kw (higher volume).
    Meaning if we can target & write a highly optimized content for the more main kw, that 0 SV kw will also get linked to our content.
    Also, that 0 SV kw doesn't always mean 0 forever, it'll literally show some search if we really target that.
    aka we only know what its real volume after we target it & see the results ourselves.
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  • Profile picture of the author glenliu
    Zero Search Volume Keyword ?
    Since it is zero traffic, will anyone search for it? What's the point of doing this keyword if no one is searching?
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  • Profile picture of the author JamesMan
    It may be zero in volume at first but you can start optimizing it and through that google will not only recognized that kws but viewers as well.

    Seo is not dead, it depends on your perseverance and hard work.
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    • Profile picture of the author DABK
      Nah, just nah.



      Originally Posted by JamesMan View Post

      It may be zero in volume at first but you can start optimizing it and through that google will not only recognized that kws but viewers as well.

      Seo is not dead, it depends on your perseverance and hard work.
      {{ DiscussionBoard.errors[11731173].message }}
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