You won't see embedded podcasts from Google search results anymore
- PPC/SEM |
Users no longer have access to specific podcast episodes straight from the search results page thanks to Google. According to a Google spokeswoman, the modification was made to enhance user experience.
The action might be a sign that Google is moving its emphasis away from Google Podcasts and toward boosting podcast listening on YouTube.
A feature that was introduced in 2019 that allows users to listen to certain podcast episodes without leaving Google will be impacted by this change.
Although consumers cannot directly access podcast episodes from the search page, Google will still link to them in search results.
Users will instead be sent to the podcast's host website.
The removal of embedded podcasts from search results is predictable given that the Google Podcasts app hasn't had an update in 18 months, despite the fact that Google didn't provide any prior notification.
Google will probably turn its attention to YouTube if it stops supporting its Podcasts app. This might indicate the release of a YouTube Podcasts app.
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