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Unread 9th Mar 2012, 06:52 PM   #1
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T.V. Advertisement
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This may not be for everyone because it is expensive, but my ROI was beyond my expectations.

In November 2011 I contracted a cable company in my area, brighthouse.com, to run one text advertisement, on the local news channel. The run was for December 2011 and my overhead was $1,581.00. My ROI? A bit short of 7K. Not the best in terms of money according to some experts, but not bad considering that I also built the largest list of targeted subs in my lifetime.

Thing is.. I can't run another ad until I expand my resources. Truth is, that ad sent way too much traffic to my dedicated servers and crashed a lot of my servers. Honestly, the first 72 hours, forced me to lease two additional servers. Really cut into my overhead.

Like I said, this may not be for everyone, but I thought I would share it with you all - now that it all is finished - until next Christmas anyway.

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Unread 9th Mar 2012, 09:22 PM   #2
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Hi, Jeffery:

What did you advertise?

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Unread 9th Mar 2012, 09:41 PM   #3
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Hi GT,

The 'work at home' niche.

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Unread 9th Mar 2012, 09:54 PM   #4
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As they say, if you take massive action you'll get massive results.

It looks to me like TV advertising had great results. I'm thinking it needs to be well planned out before attempted.

Good job Jeffery

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Unread 10th Mar 2012, 07:37 AM   #5
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Originally Posted by Stephen Meyer View Post

As they say, if you take massive action you'll get massive results.
True! I will admit that In the past I have had both massive good and bad results, lol.

Originally Posted by Stephen Meyer View Post

It looks to me like TV advertising had great results. I'm thinking it needs to be well planned out before attempted.

Good job Jeffery
True! Luckily, the BrightHouse people are professional media marketers with different plans to choose from - though I kept it very simple. They do try to squeeze every dollar out of you. It also helped that I have a little experience working for CNN.com, so I was able to ask around for a little additional advise.

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Unread 10th Mar 2012, 08:25 AM   #6
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TV ads can be a great way to advertise your website or opportunity but it can get very expensive. If you have the funds and are able to lose it if it does not produce results, then go for it.

On the other hand, TV ads can bring you the best business and lots of it.

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Unread 10th Mar 2012, 08:53 AM   #7
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Originally Posted by talfighel View Post

TV ads can be a great way to advertise your website or opportunity but it can get very expensive. If you have the funds and are able to lose it if it does not produce results, then go for it.
True. The advise I was given was to make sure I reached my target market. The BH folks were very good at making sure I reached my target market. I will admit that I already had the internet resources, so I did not need to purchase any BH internet resources. That kept my overhead down.

Originally Posted by talfighel View Post

On the other hand, TV ads can bring you the best business and lots of it.
Yes, I was amazed at the results.


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Unread 10th Mar 2012, 08:58 AM   #8
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In my case the target market was the 'blue-collar worker' that needed to save money during the Christmas season. One of the PIPS streams of income.. Hint.. coupons

My marketing model has never been discussed here (to my knowledge), but I will say that I do NOT market "opportunities".

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Unread 11th Mar 2012, 11:18 PM   #9
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Originally Posted by Jeffery View Post

True! I will admit that In the past I have had both massive good and bad results, lol)
I seem to remember some massive results of my own with Google PPC. Some employee of Google called a couple times asking for Money. After taking a lengthy PPC course I went to town advertising. That was the most untargeted bunch of people I ever targeted in my life. It was massive though. LOL

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Unread 12th Mar 2012, 01:04 PM   #10
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Hi Jeffrey,

Well done! What I like the most is you took one of the PIPS programs and broke it down into an even smaller niche, came up with a plan of attack, excuted that plan and made money.

Wash, rinse, repeat

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Unread 12th Mar 2012, 05:23 PM   #11
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Congrats! - I would love to do something like that in some years to come, I bet it boosts sales over 500% easy - Well done!

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Unread 14th Mar 2012, 05:18 PM   #12
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Originally Posted by Jeff Casmer View Post

Hi Jeffrey,

Well done! What I like the most is you took one of the PIPS programs and broke it down into an even smaller niche, came up with a plan of attack, excuted that plan and made money.

Wash, rinse, repeat

Take care
Jeff Casmer
Thank you Jeff. I sincerely consider that a big compliment coming from a marketer of such high stature and success.

Yes, you hit the nail on the head about taking a PIPS program (not a product) and made money.

Here is the interesting thing about the program vs. a product. My list saves money on products through the program!

Example.. One of my clients called us last week and asked for a special discount on a specific product. She needed three each. Her wholesale outlet would save her $33. We ended up saving her $135 on the products throgh the program.
Total overhead for that transaction was $1.66. Profit is $28.34.

She was so excited because this was for a charity event and her savings allowed for her to purchase other things that were previously out of their budget. We were thrilled as well because the charity is also one of my personal favorites > feeding the hungry.

Jeffery 100% :-)

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Unread 26th Apr 2012, 12:57 AM   #13
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Yah its very expensive,, Jeffery thanks

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Unread 2nd May 2012, 04:09 AM   #14
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It's expensive and effective really but also not possible for mine.
cause I'm also a little marketer. But It's really a good idea for marketers.
Thanks to all, who discuss about this topic here.
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Unread 19th Jun 2012, 09:54 AM   #15
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Sounds very effective and good returns. I feel it gives you that needed credibility too and more eyeballs. Congrats overall and i hope to do it as well at some future date, only am just starting out so TV wont be the first thing I do. Well done
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