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Showing results 1 to 11 of 11
Search took 0.01 seconds. Search: Posts Made By: royfurr
Forum: Copywriting 30th July 2014, 10:59 AM
Replies: 103
Views: 11,143
Posted By royfurr
Re: "Titans of Direct Response" Event - Great Sales Letter?

Wait a second here... Read that Gary B section again. Don't fake it. Go back to http://www.titansofdirectresponse.com and read it. Especially the box: "Gary would even go so far as to beat the...
Forum: Copywriting 30th July 2014, 10:16 AM
Replies: 16
Views: 1,213
Posted By royfurr
Re: Why tugging on those pain points and emotional strings is so important

Perry Marshall called shame the first human emotion... Citing Adam and Eve, the garden, and the fall... No matter if you believe the story is real, it's an enlightening point.
Forum: Copywriting 30th July 2014, 10:14 AM
Replies: 16
Views: 1,213
Posted By royfurr
Re: Why tugging on those pain points and emotional strings is so important

For certain markets (survivalists, for example), those negative emotions can be pushed to the hilt and the harder you push, the more you increase response. (Don't watch this unless you're ready to...
Forum: Copywriting 29th July 2014, 05:06 PM
Replies: 103
Views: 11,143
Posted By royfurr
Re: "Titans of Direct Response" Event - Great Sales Letter?

Hit it on the head.
Forum: Copywriting 29th July 2014, 03:57 PM
Replies: 103
Views: 11,143
Posted By royfurr
Re: "Titans of Direct Response" Event - Great Sales Letter?

It's among the hardest in the whole letter. I'm not disagreeing there. Its purpose was not just to sell the event, but to sell Dan (obviously). Without saying more than I should say, I'll just say...
Forum: Copywriting 29th July 2014, 03:50 PM
Replies: 103
Views: 11,143
Posted By royfurr
Re: "Titans of Direct Response" Event - Great Sales Letter?

Ewen, I completely agree that I would have had a dossier of breakthroughs and content from each speaker. But per my previous comments to Rick, it just didn't work out for getting that letter out on...
Forum: Copywriting 29th July 2014, 03:30 PM
Replies: 103
Views: 11,143
Posted By royfurr
Re: "Titans of Direct Response" Event - Great Sales Letter?

Chris, I get this. No issue here. I think that yes, that was a calculated risk (which was discussed to great lengths as we were putting this together). And in your case, it might not have worked. ...
Forum: Copywriting 29th July 2014, 12:47 PM
Replies: 103
Views: 11,143
Posted By royfurr
Re: "Titans of Direct Response" Event - Great Sales Letter?

Wow! This conversation both represents the blight on humanity that is the worst of WF (and my biggest reason for not wasting a bunch of time here), AND the best of the best that I'm totally missing...
Forum: Copywriting 28th July 2014, 12:10 PM
Replies: 103
Views: 11,143
Posted By royfurr
Re: "Titans of Direct Response" Event - Great Sales Letter?

Hey guys. I'm spying on you. It's Roy, the dude who wrote the letter for Brian (which I wasn't announcing until Brian started shouting it from the rooftops and telling me to tell everybody).

(I...
Forum: Copywriting 28th July 2014, 11:18 AM
Replies: 15
Views: 2,244
Posted By royfurr
Re: Lessons from the Titans of Direct Response

Hey all -- thanks for the props on the interview with Brian. That project has been a blast to work on.

I'll chime in with my biggest lesson from any of the Titans (referenced in the video link...
Forum: Search Engine Optimization 21st November 2008, 08:59 AM
Replies: 3
Views: 701
Posted By royfurr
Google’s new tool for SEO/SEM spying

Posted this to my blog, now posting here. What do you think?

Just got notice today of a new tool from Google. It’s designed to help you identify keywords you can use to generate new SEM traffic,...
Showing results 1 to 11 of 11

 
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