6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

PHP redirect - PPC

by electronik69
5 replies
Out of curiousity how come PHP redirects are legal for ppc marketing but 403 redirects aren't?
#php #ppc #redirect
  • Profile picture of the author mojojuju
    Maybe because sending a 403 status code with a redirect doesn't make much sense.
    Signature

    :)

    {{ DiscussionBoard.errors[6328642].message }}
  • Profile picture of the author electronik69
    Haha whoops I meant 301

    such a noob.
    Signature
    If it doesn't sell, it isn't creative - David Ogilvy
    {{ DiscussionBoard.errors[6329048].message }}
  • Profile picture of the author KirkMcD
    Who told you it's wrong?
    For Google and Bing as long as the displayed url is matches the ad url, you'll be fine.
    {{ DiscussionBoard.errors[6330615].message }}
  • Profile picture of the author porcupine73
    Also what do you mean by a PHP redirect? Using PHP you could do all sorts of redirects, 301 or other header redirects, meta redirect, javascript redirect, etc.
    {{ DiscussionBoard.errors[6331212].message }}
    • Profile picture of the author mojojuju
      Originally Posted by KirkMcD View Post

      Who told you it's wrong?
      For Google and Bing as long as the displayed url is matches the ad url, you'll be fine.
      I've seen one other mention of 301 redirects not being allowed. That's on this page where someone wrote in the comments "...cause the policy of Google Adwords doesn't allow 301 redirect for landing page..."

      Originally Posted by porcupine73 View Post

      Also what do you mean by a PHP redirect? Using PHP you could do all sorts of redirects, 301 or other header redirects, meta redirect, javascript redirect, etc.
      I think he's talking about redirecting using PHP's header function to specify a location. This results in a 302 redirect unless another status code is given.

      I can kind of understand why Google and others might prefer sending 302 status codes instead of 301s.

      302 means the resource is "Found". This is supposed to mean there's a temporary change in location, but a lot of webmasters have used it in a way that ignores the "temporary" part of it.

      Now consider what 301 stands for:

      The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.
      So maybe Google (and others) think that instead of redirecting when a resource has moved permanently, it would make more sense for advertisers just updating their campaigns with the new address. If you're using 301's with your campaigns, you're essentially saying "My landing page has moved. All references to this landing page should use the new url, but I'm not going to update my campaign even though I'm the one who's saying (by the meaning of a 301 code) that the URL should change".

      I'm just taking a guess here. All I can suggest is to send 302 status codes if you heard that's what the PPC networks prefer.
      Signature

      :)

      {{ DiscussionBoard.errors[6332429].message }}

Trending Topics