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Google Analytics Question: See which search term converts to opt-in?

by ChocolateCheese
1 replies
Hi,
I have a question about Google Analytics. I have a content-rich site with many articles (not a squeeze page!), and it has an opt-in form on the right corner.
Now I get people to that site, and a certain percentage of them opt in. And I've set up an analytics goal that shows me how many people opted in.

My question now is: is it possible to see what the original search term was that brought these people to my site? (Again, this is not sending people to a squeeze page with AdWords, it's organic search traffic to a content site with an opt in form). And if yes, how can I do it?

Any help much appreciated :-)
ChocolateCheese
#analytics #conversion tracking #converts #goals #google #optin #question #search #term
  • Profile picture of the author georgejr
    hmm if you can pass parameters to your form than you can do it without analytics, just check the http referrer.
    This means if the user clicks a link on the search result page of google, than the browser will make a request to your site with a http header like this:
    Referer:http://www.google.com/search?hl=en&q...meta=&aq=f&oq=
    You need just parse the the url from the http referrer and the tag q tag. in the example above it was searchterm. if you got this term, you can pass it to your optin form, so you can save it to your database. see: https://support.google.com/analytics.../1033867?hl=en

    BTW if you don't have the optin form on your landing page, than you can pass utm parameters to your optin link, so you can check the terms in your analytics under traffic sources -> campaigns.
    Or if your form's action url destination is hosted on your page, than you can pass these utm tags as well to the action url, and you can check the terms as well in analytics.

    hope I was clear, if something was not clear, feel free to ask
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