I have been developing a desktop application that allows you to design a mobile Android application with links to content like pdf documents, videos, mp3s and a few other items. The content can be either imbedded within the mobile app itself or linked off of a website and can be password protected if desired.
The desktop application then lets you save, publish and create an android app that is ready to publish to Google Play, Amazon's mobile store etc. using an APK builder website I wrote.
What is the best way to get initial user testing and feedback before rolling it out to a wider audience? And has anyone had experience with customers publishing their own Android apps? Google Play doesn't want you to publish apps for other people, so any customers would have to do that portion themselves. (The .apk is ready to go I.e signed dexed and optimized etc)
Any advise or suggestions would be appreciated.