There are many of these internet marketing "universities" you know the ones that most active... including the one right here in this forum. Anyone who has a blog and a podcast now has a membership site and they are selling their "top SEO secrets" about the very latest ways of manipulating google search.
All I want to do is learn how to rank a special needs school in my community (local search) for parents with autistic kids to help them find some really valuable info on a website which is tucked away in dark Africa but bursting with incredible information. This info is beneficial globally too. How do I help this school get found. Apparently back-links are the thing, so what's the trick to back-linking? My content is great... but nobody knows about it.
How can I help Mr Parker, a retired sculptor with a wealth of knowledge about sculpture casting. He wants to show the world his work and a video on the process he has spent 70 years mastering. His website is up but he doesn't appear in the top 10 for any of the keywords I've targeted.
I really don't want to sell them anything, I genuinely want to help these people. Most of the work I have done for them is free, I've built a website in Wordpress, i've written content for them, published articles and now I want their sites to be found on Google. How do I find a checkbox with all the things to check for keyword density, headers, tags etc.
Can anyone help me with this, without trying to sell me something that I'm just never going to justify spending money on? If I do decide to spend some money to learn, how can I be sure I know the information is relevant and trustworthy?
How did you learn? I'm sure everyone in this forum didn't get where they are by spending a fortune on a War Room membership?