Do I just suck at Adwords or what?

by JohnATX

Posted: 16 years ago 7 replies

All the keywords I choose cost me around .30¢ I've heard of people getting .05 I'd like to spend the least amount as possible but I don't know what I'm doing wrong. Is it my Ads? I'm also not really good at choosing keywords. I'd like to have a bigger list but I'm just not sure how to generate relevant keywords and lots of them. I'd have a lot more but they'd cost me more than .30 which is my limit so those keywords aren't currently active. I'd like to start using Adwords again but I'm running into the same issues

#adwords

Lucid 16 years ago

It's not the quantity of keywords, it's the quality.

If you don't know what keywords to bid on for your product or service, that's your first problem right there. You don't know what keywords people would use to find your product which implies you don't really know your product.

Thirty cents doesn't sound so bad. To reduce that, you need to improve your ads. CTR is king. You also have to balance that against your conversions and get a decent profit.
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- Jeremy Morgan 16 years ago
  
  Originally Posted by Lucid
  
  It's not the quantity of keywords, it's the quality.
  
  Well said. You can put in thousands of random keywords, and "bottom scrape" each one at around .05 cents pretty easily. Nearly every keyword drops to a low point, and if you choose enough keywords, you'll be able to bottom scrape tons of traffic at a really low price.
  
  But the downside of doing that is, you're just buying random traffic at that point. If the keywords are far removed from your product, you might get some serious clicks, but for the most part you're throwing away your money.
  
  .30 cents for a click from someone looking for a product like yours is far better than 5 random clicks from someone who was originally looking for something else.
  
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  kab1973 16 years ago
  
  If you're suffering from high cost per click issues you may want to try site/placement targeting. I've been able to get into competitive niches using this technique.
  
  You can find some good info on it at AdInfiltration.com I'm sure there are some other good resources out there for this. Maybe a quick search in this forum. But the above mentioned site is where I learned the most about it.
  
  I also used AdwordAccelerator.com to locate sites on Yahoo, Google and MSN that have Adsense displaying on them. And then export them in a format that can be uploaded using the Adwords Editor in a matter of minutes.
  
  You'll find that Landing Page Quality doesn't become as big an issue using this method and you can make your Ads more enticing without having to have all of your keywords in them like normal keyword targetted campaigns.
  
  Give it a go if you want and report back with your results. My guess is you'll get cheaper clicks than 30 cents. I always could in competitive markets.
  
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JohnATX 16 years ago

I'm using an amazon astore and selling 52" TV's. I chose the keywords google suggested so maybe I should filter through them and remove the least relevant. I could make more ads and try to make each one include a keyword or two. I'll also try coming up with more relevant keywords. How does the sound?

Any comments on using an astore as my landing page?

Thanks for the suggestions. I'm hoping to get this adwords thing down soon
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dandenley 16 years ago

You may already know this...

Quality score is only an issue if you're running ads on the Search network.

If you using Content, then it's a LOT less headache because Google doesn't care so much about your landing page and keywords.

And generally it's cheaper. :-)
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Steven Carl Kelly 16 years ago

Laser-targeted keywords. Relevant landing page that converts. Your cost per click will likely be higher than $0.05 but the quality of your visitor will probably be much better.

You can pay $0.05 each, get 340 visitors, and end up with a conversion rate of 1% on your landing page and make three sales. Or with better, more targeted keywords pay $0.30 each, get 58 visitors, and a conversion rate of 8.7% instead -- five sales. Which would you prefer?
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Zach Booker 16 years ago

Steven is 100% correct.

In the 'new PPC' finding hot markets that aren't expensive is hard.

But just because you don't have a 0.05 CPC isn't any reason to quit or get discouraged.

To put things in perspective I have a little campaign with 10 keywords in it, I pay $1.50-$2.00 a click. The CPC is pretty high, but to be honest I don't really mind.

I make on average a 3.50 EPC, so when you look at it that way it doesn't look so bad after all.

Whoever says competition is a bad thing is ridiculous, competition is great. It simply means those keywords will make you money.

Zach

P.S- In case anyone is wondering these keywords are all 'review and buying' keywords.

Ex: Buy Google Cash Pro Detective System Or Ultimate Gardening secrets review
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